About us
Hormona is a data-driven women’s health company, on a mission to revolutionise women’s health. Our award-winning app is the first comprehensive personalized hormone tracking app that helps women of all ages understand and optimise their individual cycle and hormone health. Through a wide range of popular features such as hormone, cycle, period and symptom tracking, daily health insights, hormone education, dietary advice plus symptom mitigating tips and plans, Hormona is pioneering the area of "Hormone Health" and cycle optimisation.
Who we’re looking for
We’re on the hunt for a dynamic, fast-moving individual with a can-do attitude and a passion for creating something extraordinary. You’re someone who thrives in uncharted territory, ready to redefine an industry and take bold steps toward shaping the future.
You’re not afraid to roll up your sleeves and get hands-on, whether it’s solving challenges, taking on new responsibilities, or stepping outside your comfort zone. You see every task, big or small, as an opportunity to contribute. Your adaptability and willingness to jump in wherever needed make you a team player who energizes those around you. If you want to be a part of something transformational and make an impact, this role is for you!
Role Overview
As the Senior Product Manager, you will lead the implementation of our product vision and strategy, driving impactful solutions that empower women to take control of their health. In this pivotal role, you’ll own the product roadmap, ensuring it aligns with our mission to revolutionize women’s healthcare through innovative, user-centric digital solutions.
You will bring a strong ability to analyze data and leverage insights to make informed, strategic decisions that drive product success. Your data-driven mindset will ensure we’re not just meeting user needs but continuously optimizing the product to deliver the best experience.
Working at the intersection of technology and wellness, you’ll collaborate closely with cross-functional teams, including engineering, design, marketing, and medical experts, to create products that resonate deeply with our users. Your role will ensure our product not only delivers meaningful value to our customers but also push the boundaries of what’s possible in women’s health.
This is a unique opportunity to build a category-defining product in an underserved market, making a tangible difference in the lives of millions of women worldwide.
Key Responsibilities
- Define Product Vision and Strategy: Craft and communicate a compelling product vision that aligns with the company’s overall goals and customer needs.
- Own the Product Roadmap: Develop and maintain a clear, prioritized product roadmap, balancing short-term wins with long-term objectives.
- Collaborate Across Teams: Work closely with engineering, design, marketing, and sales to deliver innovative, high-quality products on time.
- Customer-Centric Innovation: Deeply understand customer pain points and market trends to create products that resonate with users and drive growth.
- Measure Success: Establish and track key performance indicators (KPIs) to ensure product success and continuous improvement.
- Market Positioning: Collaborate with the marketing team to position and differentiate products in a competitive landscape.
- Data-Driven Decision Making: Analyze product usage data, customer feedback, and market trends to inform strategic decisions and improve the product experience.
- User Conversion Optimization: Develop and implement strategies to convert free users to paid subscribers, focusing on optimizing the app's funnels and conversion points. Analyze user behavior and feedback to develop targeted campaigns, in-app messaging, promotions, and pricing strategies that drive upgrades from free to premium plans.
Qualifications
- Proven experience (5+ years) in product management, ideally within the health or wellness industry, with a focus on mobile applications.
- Strong understanding of user acquisition, engagement, retention strategies, and monetization, particularly converting freemium users to paid subscribers.
- Experience in data-driven decision-making, using analytics tools (e.g., Google Analytics, Mixpanel, RevenueCat) to optimize user experience and drive conversions.
- Experience with conversion rate optimization (CRO), user segmentation, and developing targeted in-app campaigns to increase paid subscriptions.
- Familiarity with product growth strategies, including onboarding flows, pricing models, and lifecycle marketing.
- Experience working with cross-functional teams to launch and iterate on product features.
- Excellent communication, organizational, and collaboration skills.
- Ability to think strategically while also paying attention to the details of execution.
- A strong entrepreneurial spirit with the ability to thrive in a fast-paced, evolving environment.
Preferred Qualifications
- Experience in SaaS or subscription-based business models.
- Knowledge of women’s health trends, challenges, and opportunities in the digital health space.
What we offer you
😊 A friendly, curious, and international working environment with a small, ambitious team
⏰ Flexible working opportunities
🤝 Impact the future of the company
💼 Office space at Norrsken in Stockholm
🌎 Fun meet-ups with the whole team around Europe
⭐️ Play a big role in our mission to improve the future of female health
🌱 Growth opportunities
💰 Competitive salary with the opportunity for options
As the Senior Product Manager for Hormona, you will play a pivotal role in shaping the future of our platform, driving innovation, and empowering women to take control of their health.
Join us in making a difference in women’s health, while helping to grow a business that thrives on user satisfaction and innovation.
