Job Description
As part of Copper Surgical,
Insception Lifebank is Canada's largest and most experienced cord blood program. A market leader, Insception Lifebank is committed to providing clear and balanced education to assist Canadian families make an informed decision regarding cord blood banking options.
CooperSurgical is a wholly-owned subsidiary of CooperCompanies (Nasdaq: COO). CooperSurgical, headquartered in Trumbull, CT, produces and markets a wide array of products and services for use by women's health care clinicians. More information can be found at www.coopersurgical.com .
We are looking for a highly motivated and energetic person to join our marketing team as a
Specialist, Product Marketing. You will be responsible for supporting the marketing function in all external communications (online and offline). Working closely with the marketing manager to activate both tactical and strategic initiatives, you will support the marketing team toward the fulfillment of objectives for the organization.
Responsibilities
- Develop and deploy monthly email/SMS campaigns for leads and existing clients; analyze results, report on performance post-launch, and recommend optimizations.
- Create and maintain corporate website content as required (e.g., blog articles, banners, landing pages), monitor site metrics, and identify optimization opportunities.
- Work closely with the internal creative team and external designers to develop print and digital collateral (e.g., brochures, booklets, flyers, banners and social media posts).
- Provide marketing-administrative support and logistics coordination to the field sales team.
- Plan and coordinate the execution of our participation in baby fairs throughout the year. (e.g., organizing logistics, booth setup, staffing, promotional materials, etc).
- Manage day-to-day tasks with third-party partners (e.g., lead-buy vendors, wholesale suppliers, print vendors, courier services, sample suppliers).
- Assist with paid-media campaign set-ups, track monthly metrics, provide analytical reports and suggest optimizations (Facebook/Instagram).
- Develop, curate, and schedule engaging content for social media platforms (Facebook and Instagram) to enhance our social media presence.
Qualifications
- 2-4 years of marketing experience in a B2C environment.
- Experience managing email campaigns from start to finish.
- knowledge of CRM and marketing automation tools (e.g., Marketo, Mailchimp, Dynamics 365)
- Experience managing websites on WordPress and reporting using Google Analytics.
- Knowledge of managing paid media (Facebook/Instagram) is a plus.
- Design skills using graphic design tools such as Illustrator, Photoshop, Canvas, etc is a plus
- Excellent communication and interpersonal skills.
- Solid writing skills and ability to write basic marketing content.
- Advanced computer skills – MS Office: Word, PowerPoint, Excel, Outlook, etc.
- Organization and project management skills, ability to meet deadlines, and competing priorities.
- Ability to build and maintain relationships with cross-functional teams within the organization.
Work Environment:
- This position is primarily remote but requires occasional in-office attendance at our head office in Mississauga, ON, as needed.
- The successful candidate will also be required to attend off-site fairs at which we will exhibit and other marketing events throughout the year.
Education:
- Bachelor’s degree in Marketing, Communications, Business, or a related field.
- Relevant certifications in digital marketing or project management are a plus.
As an employee of CooperSurgical, you'll receive an outstanding total compensation plan. As we believe your compensation goes beyond your paycheck, we offer a great compensation package, medical coverage, parental leave, fertility benefits, paid time off for vacation, personal, sick and holidays, and multiple other perks and benefits. Please visit us at www.coopersurgical.com to learn more about CooperSurgical and the benefits of becoming a member of our team.
To all agencies: Please, no phone calls or emails to any employee of CooperSurgical about this opening. All resumes submitted by search firms/employment agencies to any employee at CooperSurgical via-email, the internet or in any form and/or method will be deemed the sole property of CooperSurgical, unless such search firms/employment agencies were engaged by CooperSurgical for this position and a valid agreement with CooperSurgical is in place. In the event a candidate who was submitted outside of the CooperSurgical agency engagement process is hired, no fee or payment of any kind will be paid.
We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender, gender identity or expression, or veteran status. We are proud to be an equal opportunity workplace.
