About Gynoveda
Gynoveda is India’s first and leading Ayurvedic Fertility Clinic, transforming reproductive health through the wisdom of Ayurveda. Founded in 2019, we have revolutionised care for infertility, PCOS, and menstrual health, growing rapidly from 0 to 100 crores in a short span while positively impacting the lives of over 7 lakh customers.
With a bold vision to make Ayurveda the world’s first choice for reproductive health, Gynoveda aims to serve 10 million people and 1 crore couples over the next decade. Building on our online services, we are expanding to become India’s first and largest chain of Ayurvedic Fertility Clinics, with over 200 clinics planned across 100 cities. Currently, we operate 40 clinics, adding 5 new clinics each month, with an ambitious goal to triple revenue by 2026 and grow our team from 350 to over 1k members.
Recognized as a Great Place to Work, Gynoveda offers an inspiring and innovative environment for individuals who wish to be part of a transformative journey in healthcare.
Join us in shaping the future of reproductive health and Ayurvedic wellness!
About Role
As a Campaign Analyst in Performance Marketing, your primary goal is to increase clinic foot traffic and revenue. You'll be the data expert, deep-diving into campaign performance, providing actionable insights, and recommending optimizations to maximize our marketing ROI. Your work directly contributes to Gynoveda's mission.
- Role Type: Individual Contributor
- Industry Type: Health & Wellness
- Base Location: Malad (Mindspace), Mumbai
- Position Type: Full-time, in-office, 5 days a week
Key Responsibilities
1. Campaign Performance Analysis
- Conduct in-depth analysis of all performance marketing campaigns, including Google Ads, Social Media, Display, and other digital channels.
- Evaluate key performance indicators such as conversions (inquiries, appointments, footfall), CPA, ROAS, and LTV.
2. Reporting & Strategic Insights
- Develop comprehensive reports and dashboards to monitor performance trends and campaign health.
- Derive actionable insights and provide strategic recommendations to improve marketing efficiency and drive clinic visits.
3. Root Cause Analysis
- Understand anomalies or data discrepancies and recommend corrective actions.
4. Optimization & Budget Allocation Support
- Translate performance data into actionable optimizations, including bid adjustments, audience targeting, A/B testing, and landing page improvements.
- Support effective budget allocation to maximize conversions and clinic footfall.
5. Data Accuracy & Analytics Utilization
- Ensure data integrity across all marketing platforms (Google Analytics, CRM, ad platforms, etc.).
- Leverage analytics tools to extract meaningful insights and maintain consistency in reporting.
Qualifications & Skills:
Education: Bachelor’s or Master’s degree in Marketing, Business Analytics, Statistics, Economics, or a related field.
Experience: 5+ years in data or campaign analysis, preferably in performance marketing.
Ad Platforms:
- Hands-on experience with Google Ads, Facebook/Instagram Ads, and LinkedIn Ads.
Analytics Tools:
- Strong skills in Google Analytics and Mixpanel.
- Advanced Excel skills for data handling.
Data Visualization:
- Experience with Tableau, Power BI, or Google Data Studio is a plus.
Marketing Metrics:
- Solid understanding of CPA, ROAS, and LTV.
Skills & Traits:
- Strong analytical and problem-solving skills.
- Organized, detail-oriented, and self-motivated.
Why Gynoveda?
At Gynoveda, you’ll join a purpose-driven organization that’s transforming reproductive health through Ayurveda. We’re on a bold mission to make Ayurveda the world’s first choice for wellness, while positively impacting millions of lives.
Here’s why you’ll love working with us:
- Mission-Driven Impact: Revolutionize fertility care and Ayurvedic wellness.
- Founder-Led Exposure: Interact with visionary leadership on key hiring decisions.
- Career Growth: Shape your career in a high-ownership, fast-growing ecosystem.
- Collaborative Culture: Be part of a Great Place to Work-certified environment built on respect, ambition, and agility.
- Make a Difference: Your work here directly impacts lives across India.
