About Us:
The United States has the poorest maternal and birth outcomes of all developed countries with underserved, Black, Brown, Indigenous communities disproportionately affected. Cayaba Care is working to drastically improve the experience of affected communities by reimagining how we deliver meaningful and compassionate care to expectant moms.
Cayaba Care’s mission is to improve pregnancy, birth and the postpartum journey for women and their families by reimagining how maternity care is delivered. Our team is focused on building trust-based engagement and wrap-around support for expectant moms at home, in person and virtually, to ensure they have all the social support they need for a successful and joyful pregnancy journey. We leverage technology to support our virtual engagement that allows us to meet all our moms where they are.
We ensure that our members do not feel alone during their pregnancy journey, and that they have a trusted resource for support, resources, and information throughout their pregnancy, delivery and well into postpartum. Cayaba Care does not replace the primary obstetrician or doctor’s relationships. Instead, we support expectant mothers with all other support services that are traditionally not available through their doctors’ offices.
Our Values:
- Empathy is at the heart of everything we do. We must always center the experiences of the mothers and families we serve, as well as support and uplift one another.
- Collaboration is what makes us stronger. We achieve the greatest impact when we work together, share knowledge, and elevate each other’s strengths.
- Resilience reflects our ability to push through challenges, adapt in a fast-changing environment, and remain committed to our mission no matter the obstacles.
The Role:
We are seeking an experienced professional specializing in engaging with large integrated delivery health systems—including hospitals, outpatient facilities, and specialist clinics—to drive increased leads, referrals, and member engagement. This role will involve organizing outreach efforts, educating community members about Cayaba Care’s services, and assisting families in accessing healthcare and social support resources. The ideal candidate is passionate about maternal health, community engagement, and improving healthcare access.
Travel Requirement: This role requires in-person field presence three days a week (approximately 15 days per month) as well as availability nights and weekend to attend events in Memphis, Tennessee.
Responsibilities:
Provider Engagement and Referral Management
- Work in the field to generate high-volume referrals from large integrated delivery health systems, including hospitals, outpatient facilities, and specialist clinics.
- Establish formal engagement strategies to maximize collaboration with provider organization partners, ensuring a consistent and robust patient lead volume.
- Build referral relationships with both clinical and non-clinical representatives.
- Initiate and manage provider and practice profiles, utilizing referral patterns and data to analyze and report on performance and efficiency.
- Share performance reports reflecting referral patterns, member enrollment, and outcome data.
- Support the conceptual and operational development of referral processes tailored to individual offices and the Cayaba Care team.
Education and Provider Support
- Educate existing and new physicians and their staff on the value of Cayaba Care’s portfolio of Women’s Health program offerings.
- Utilize knowledge, critical thinking, and effective dialogue skills to gain consistent access and build strong relationships with healthcare providers and office staff.
- Analyze sales and referral data to develop and execute an action plan, ensuring appropriate outreach through calls, meetings, lunch-and-learns, and other engagement strategies.
- Address provider objections, questions, and concerns, utilizing appropriate resources and information.
- Identify and investigate provider concerns, collaborating with internal teams to solve problems in a timely manner.
- Communicate and collaborate with sales management, regional teammates, and commercial team members as needed.
- Attend conferences, training sessions, exhibits, meetings, and product launches as required.
- Maintain compliance with all regulations and company policies while carrying out responsibilities.
Community Engagement and Outreach
- Develop and maintain relationships with community organizations, provider channels, social workers, and birth workers to promote Cayaba Care’s services.
- Conduct outreach efforts, including attending community events, hosting informational sessions, and engaging with potential patients and partners.
- Educate community members about Cayaba Care’s programs and services to ensure families are aware of available resources.
- Maintain detailed records of partner interactions and outreach progress in the CRM system.
- Collaborate with internal teams to improve outreach strategies and effectively communicate Cayaba Care’s mission.
- Assist in planning and executing community events, workshops, and health fairs.
- Gather and incorporate feedback from community members to refine and enhance Cayaba Care’s services.
Qualifications:
Education and Experience
- Bachelor’s degree and at least 5 years of direct sales or business development experience, preferably within healthcare or provider systems.
- Minimum of three years of experience in outreach, community engagement, healthcare navigation, or social services.
- Experience with Microsoft Office Suite and CRM systems (e.g., HubSpot) preferred.
Skills and Attributes
- Strong knowledge of territory planning and implementing all elements of product execution, including routing, call activity, and customer relationship management.
- Exceptional relationship-building, customer service, problem-solving, and communication skills.
- Strong attention to detail and a passion for developing a differentiated and consistent brand voice and tone.
- Excellent professional skills, including relationship development, organization, oral and written communication, public presentation, and project management experience.
- Ability to work independently and collaboratively in a fast-paced, high-growth startup environment.
- Adaptable and comfortable managing multiple projects with quick turnaround times.
- Established relationships and local knowledge of the larger Memphis healthcare delivery system preferred.
- Must have reliable transportation, a valid driver’s license, and a clean driving record for community outreach activities.
Nice to have:
- Bilingual skills (Spanish, Haitian Creole, or other relevant languages) are a plus.
- A Community Health Workers certificate is a plus.
Job Type: Full-time
Pay: $75,000.00 - $100,000.00 per year
Benefits:
- 401(k)
- Dental insurance
- Flexible spending account
- Health insurance
- Life insurance
- Paid time off
- Vision insurance
Schedule:
- Monday to Friday
- Weekends as needed
Experience:
- Physician Account Management: 5 years (Required)
Willingness to travel:
Work Location: In person
