Description
Women’s Care, founded in 1998, is a leading women’s healthcare group in the United States, dedicated to providing the highest quality of care for women through their reproductive years and beyond. With 100+ locations and over 400 OB/GYNs and specialists across the country, Women’s Care provides comprehensive patient care in obstetrics, gynecology, gynecologic oncology, urogynecology, gynecologic pathology, breast surgery, genetic counseling, maternal fetal medicine, laboratory services, and fertility.
The Marketing Coordinator supports the execution of marketing initiatives to drive brand awareness, patient engagement, and community outreach. This role requires a creative, detail-oriented professional who can manage multiple projects across digital, print, and in-person channels. The ideal candidate brings strong communication and organizational skills, with experience in social media and content development.
- Assist in the planning, execution, and tracking of marketing campaigns (digital, print, and grassroots)
- Support social media calendar management and content scheduling across platforms
- Monitor and respond to patient reviews on platforms like Google and Facebook to support reputation management and patient satisfaction
- Manage community engagement across social media platforms by responding to comments, messages, and mentions in a timely and professional manner
- Draft and distribute press releases for new providers, office openings, service launches, and other key announcements
- Collaborate with internal stakeholders (clinical teams, HR, operations) to support recruitment and service-line marketing
- Manage inventory and ordering of promotional materials and branded collateral
- Maintain and update website provider profiles, location pages, and service content as needed
- Pull and organize data for monthly marketing performance reports and assist with basic analytics
- Support reputation management and online listings (Google Business Profiles, Healthgrades, etc.)
- Assist with email marketing campaign coordination and list segmentation
- Demonstrate and embody the Women’s Care mission and core values
- Compliance with all HIPAA rules, regulations, and guidelines
- Other duties as assigned
Qualifications
Qualifications:
- Bachelor’s degree in Marketing, Communications, Public Relations, or a related field
- 1-3 years of marketing experience, preferably in healthcare, multi-location services, or a regulated industry
- Excellent written and verbal communication skills, with a strong attention to detail
- Experience managing social media platforms for a brand or organization
- Basic understanding of marketing analytics, KPIs, and performance reporting
- Ability to write and edit press releases, email content, and social media copy
- Proficient in Microsoft Office Suite (Word, PowerPoint, Excel); working knowledge of Canva, WordPress, and email marketing tools like Constant Contact or Mailchimp)
- Strong organizational and project management skills, with the ability to prioritize and multitask in a fast-paced environment
- Comfortable collaborating cross-functionally with clinical teams, vendors, and leadership
- Self-starter with a proactive mindset and a willingness to learn
- Must be dependable, reliable, and punctual
Preferred Skills
- Strong writing and editing skills, including experience drafting press releases and patient-facing content
- Familiarity with social media management tools (e.g., Later, Sprout Social, Meta Business Suite)
- Basic understanding of SEO, paid social, and digital analytics
- Experience with online reputation management and Google Business Profile optimization
- Working knowledge of Canva or Adobe Creative Suite for light design tasks
- Familiarity with CMS platforms like WordPress and email marketing tools like Constant Contact or Mailchimp
- Understanding of HIPAA-compliant communications and patient privacy standards
- Ability to manage vendor relationships and coordinate branded collateral production
WHY JOIN WOMEN'S CARE?
We Offer
- Competitive compensation package
- Health, dental, and vision benefits
- Paid time off and paid holidays
- 401k plan
- An opportunity to make a difference in patients' lives every day!
Women’s Care has grown tremendously through the years and expects to accelerate its growth with plans to expand rapidly into new markets across the U.S. With the commitment of our employees, we remain true to our mission of ‘Improving the Health of Women Every Day.’ At Women’s Care, we
CARE about our patients, and we stand by our values.
Compassion & Empathy: Treating patients like valued friends and family
Accountability: Taking responsibility for our actions and behaviors
Respect: Acting respectfully in every interaction
Excellence & Quality: Providing the safest, highest quality of care
