Job Type: Full-time
Location: Green Park, New Delhi (On-site)
Company: EPIA – Egg Preservation Institute of Asia
Experience: 1–3 years
Industry: Fertility • Women’s Health • Healthcare
About the Role
EPIA is looking for a dynamic Healthcare Marketing & Business Development Associate to support digital marketing, patient education, and referral-building with gynaecologists and wellness partners. This is a hybrid role combining marketing execution with on-ground relationship management.
Key Responsibilities
Marketing & Content
- Create and support content for social media, reels, posts, newsletters, and brochures.
- Assist with SEO basics, website updates, and digital campaign coordination.
- Manage monthly content calendars and coordinate with designers & video teams.
Social Media & Digital Growth
- Handle daily posting on Instagram, LinkedIn, Facebook, and YouTube.
- Track analytics and support lead generation funnels.
- Coordinate influencers and manage deliverables.
Referral & Business Development
- Reach out to gynaecologists and women’s health practitioners for referrals.
- Build and maintain relationships with clinics, wellness partners, and corporates.
- Share program details, brochures, and maintain referral performance trackers.
- Support doctor visits, B2B partnerships, and cross-referral opportunities.
Patient Acquisition & CRM
- Coordinate with clinic teams to ensure smooth lead handling and follow-ups.
- Maintain CRM hygiene and assist with patient journey improvements.
Events & Activations
- Support corporate workshops, college sessions, small meetups, shoots, and fertility campaigns.
Requirements
- Bachelor’s degree in Marketing, Communications, Healthcare, or related fields.
- 1–3 years of experience in healthcare marketing/BD/wellness (freshers with strong skills may apply).
- Strong communication & interpersonal skills — confident speaking with doctors and clients.
- Comfortable with Instagram, Canva, basic analytics, and digital content creation.
- Organised, proactive, and able to work in a fast-paced clinic environment.
- Bonus: understanding of fertility, IVF, or women’s health.
What We Offer
- Competitive salary + performance incentives
- Deep learning in fertility & women’s health marketing
- Fast-growth role with potential to become Marketing or BD Manager
- Work with a modern, science-driven women’s health brand
