Overview
Unified is a nationwide community of providers, operations specialists and thought leaders who look for the greatest opportunities to impact every woman’s health, at every stage of their journeys. We are unparalleled in our scale and ability to adapt to address unmet and underserved needs. Through 815+ clinics, 23 IVF labs, nationwide telehealth capabilities and targeted case management, our 2,700+ independent, affiliated providers deliver comprehensive women’s health services and continuously work to implement methods and develop techniques or platforms that improve the healthcare experience.
We are currently seeking a Surgery Center Staff Nurse to support our CCRM Fertility business. CCRM Fertility is a global pioneer in fertility treatment, research, science, specializing in IVF, fertility testing, egg freezing, preimplantation genetic testing, third party reproduction and egg donation. As a member of CCRM Fertility’s diverse team of professionals, you will be a part of helping families grow and changing lives. We take pride in providing our employees with meaningful employment, a supportive culture, and a well-balanced personal & work life alignment.
As a Referring Physician Liaison, you will provide personalized, high-quality care to surgery patients, ensuring their comfort and safety throughout their procedures. Your ability to work independently, while collaborating with physicians and the team when needed, will directly impact patient outcomes and contribute to the smooth operation of the surgery center. Your dedication to exceptional nursing care will support CCRM’s commitment to excellence and patient satisfaction.
CCRM is a national leader in fertility treatment, offering innovative technology and cutting-edge labs to help patients on their path to parenthood. With a network of locations across the U.S., we are expanding rapidly to meet the needs of the growing fertility market. As part of the team, this position will be helping to shape the future of fertility care while playing an instrumental role in the growth and success of the Greenville Care Center.
We are seeking a highly motivated and performance-driven Physician Liaison to join our team and support new patient growth in the Greenville market. This role is focused on developing and maintaining strong relationships with physicians, generating physician referrals, and driving new patient volume. The Physician Liaison will be directly accountable for monthly performance metrics, specifically the number of new patient visits resulting from their outreach and efforts.
This position requires the candidate to be self-motivated, and results-oriented, with a strong focus on meeting activity goals and generating new leads. Responsibilities include but are not limited to office visits with targeted medical professionals, face-to-face provider meetings, employer events, and both small and large group presentations. This role achieves new patient targets by spending 80%+ of their workday infield prospecting and securing new referral relationships. This team member will work closely with the clinic team and will be measured on the success of their efforts based on the number of new patient visits generated, and the effectiveness of their relationship-building strategies within the market.
Responsibilities
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Lead Generation and Physician Referrals: Actively seek out and develop new physician leads. Establish and nurture relationships with OB/GYNs, general practitioners, and other local healthcare providers to drive referrals through a combination of pre-arranged meetings and drop-ins.
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Physician Outreach: Execute physician referral activities including setting up and running meetings, lunches, office tours, and presentations. Track and follow up with physicians to ensure consistent referrals. Cultivate ongoing relationships through established provider touchpoints to facilitate smooth communication between the clinic and referring providers.
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Performance Accountability: Monthly tracking of new patient visits generated through physician referrals. Achieve or exceed targets for new patient acquisition and referrals.
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Event Management: Organize and execute events in collaboration with local providers to educate and engage their staff, including lunch-and-learns, educational presentations, and community seminars to increase awareness and drive patient leads.
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Employer Events: Generate and execute employee facing events (health fairs, presentations, etc.) to generate new patients by networking with local employers that offer fertility coverage.
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Reporting & Results: Provide weekly and monthly activity reports outlining outreach efforts, meetings, referrals, and event participation. Keep detailed records of all activities and results in CRM software (Ex: Salesforce)
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Collaboration and Education: Work closely with the corporate marketing and clinical team, including physicians, practice administrator, VP of Marketing, and Sr. Director of Physician Liaisons to align strategies and improve referral processes. Maintain a strong knowledge of market competition and critical differentiators of CCRM’s treatment offerings.
Performance Metrics:
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Monthly new patient visits generated from physician referrals
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Number of new physician relationships established and maintained
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Number of events coordinated and their success in driving patient volume
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Consistent follow-through on leads and meetings set up with physicians
Qualifications
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Proven Track Record in Sales or Business Development: Demonstrated success in a results-driven environment, preferably in healthcare, with experience in marketing, sales, or business development
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Strong Interpersonal Skills: Outgoing and personable, with the ability to establish trust and rapport quickly with physicians, staff, and patients. Results-Oriented: A passion for achieving and exceeding performance goals, specifically in new patient acquisition and referrals.
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Organizational Skills: Ability to manage multiple tasks, prioritize effectively, and meet deadlines.
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Self-Motivated: Able to work independently and take ownership of goals and outcomes.
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Ability to Travel: Reliable transportation and willingness to travel within the market 80%+ of the time.
Preferred Qualifications:
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Experience in healthcare, particularly fertility or reproductive health.
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Previous experience in sales, marketing, or business development in a clinical setting.
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Knowledge of fertility treatments and services.
