Bay Area Regional Marketing Coordinator

HRC Fertility Management • Full-time • Pasadena, CA, US • $85k - $90k / year • 1m ago

HRC Fertility is looking for its newest marketing and community outreach coordinator in the Silicon Valley area! if you are adept at social/digital media marketing and like the idea of supporting real life connections in the wellness and healthcare community too, this is the right fit for you!

Summary

This role boosts the HRC Fertility brand by positioning regional physicians as leaders in fertility and IVF care. It leads regional social media, digital marketing, content, and outreach to drive growth and engagement. Responsibilities include strengthening referral relationships, hosting patient events, and using data to optimize strategy—all in close collaboration with corporate marketing, PR, and business development teams.

Qualifications:

Required BS/BA degree in related study from an accredited college/university

Required 3+ years of relevant experience

Preferred background in fertility or medical-related fields Required proficiency in Canva, Photoshop (or similar), MS Office particularly in PPT and Excel

Preferred proficiency in social media management tools and CRM tools (Zoho, Salesforce, Hubspot, etc)

Reports to: Mgr Practice

FLSA Classification: Non-exempt

· Lead regional strategy for social media, digital content, physician outreach, and community/business relationship development.

· Build and maintain relationships with current and prospective referral sources (physicians, office staff, clinicians, etc.) through regular communication (in-person, phone, email, events) to support patient referral growth.

· Plan and coordinate patient-facing events to enhance brand awareness, including info sessions, community events, and conferences, while maintaining an outreach calendar for HRC physicians.

· Track and report weekly referral volume by source, evaluate outreach effectiveness, and support strategic marketing initiatives.

· Collaborate with corporate and regional marketing, PR, business development, and internal teams (call center, digital design, office leadership) to develop materials and support project execution.

· Analyze marketing and outreach data (e.g., satisfaction surveys, feedback) and conduct market research to inform branding and business development opportunities.

· Manage advertising efforts across appropriate channels and oversee regional vendors and contractors, as needed.

· Ensure all marketing, media, and outreach activities align with organizational guidelines and maintain confidentiality of sensitive information.

· Ability to effectively communicate both verbally and in writing, promote teamwork, promote positive human relations and organize with strong management/leadership skills.

· Flexible, yet organized, with the ability to exercise sound judgment.

· Maintains confidentiality.

· Ability to work in collaboration with managers, employees of all levels, and physicians.

· Ability to conduct and collaborate research projects.

· Be familiar with and adhere to HRC and Laboratory Policies & Procedures.

· Provide excellent customer service and patient care.

· Excellent communication, organizational, phone and computer skills

· Be proactive to eliminate crisis management.

· Maintain confidentiality in all aspects of daily work, recognizing that many confidential documents and conversations will need to be relayed.

· Demonstrate regard for the dignity and respect of all employees, medical staff, and visitors.

· Communicate effectively in a timely manner.

· Keep work area and surrounding areas in a clean and organized manner.

· Coordinate efforts to work effectively with others in a manner that is productive, recognizing that this creates continued development of the “team” concept.

· Interact with fellow employees in a way that promotes a harmonious and cooperative working environment.

· Attend all meetings as required.

· Participate in performance improvement activities.

· Maintain proper attendance and punctuality to ensure that the practice operates in an efficient and cost-effective manner.

· Accept responsibility and accountability for actions.

1. Vision within normal limits with or without corrective lenses

2. Hearing within normal limits with or without hearing aids; consideration may be given to individual with partial hearing loss provided she can demonstrate the ability to receive, interpret and act on instructions given by normal speaking voice.

3. Normal foot/leg motor skills; consideration may be given to an individual with a leg brace or prosthesis provided he/she can demonstrate the ability to move smoothly and rapidly within the operating room environment and carry out the duties of the position. Occasionally must be able to bend and stoop and to lift and carry loads up to 25 pounds

4. Occasionally must be able to bend and stoop and to lift and carry loads up to 25 pounds

5. Consideration for accommodation will be given to individuals with a disability based on team member request and expressed need. Approval is determined on a case-by-case basis.