Integrated Marketing Manager, Manchester City USA

New York City FC • Full-time • New York, NY, US • $65k - $70k / year • 2w ago

JOB TITLE: Integrated Marketing Manager, Manchester City USA

DEPARTMENT: Manchester City, USA

REPORTS TO: Regional Director, Manchester City USA

LOCATION: New York, NY

Position Overview

The Integrated Marketing Manager will lead the development and execution of strategies that elevate Manchester City’s brand, expand its fan base, and deepen engagement across the United States. They will implement key initiatives and cultivate relationships that deliver year-round visibility, create memorable fan experiences and ensure cultural relevance in the market. The ideal candidate will thrive in a fast-paced, global environment, collaborating closely with the broader marketing organization and business functions to deliver exceptional results.

What You’ll Do

Campaign Development – Design and execute initiatives to drive fan acquisition and engagement across the USA. Leverage market insights, audience segmentation and performance metrics for optimization of key initiatives.
Event Planning and Execution – Conceptualize and deliver impactful brand experiences, including marquee events, grassroots activations, and programs that drive fan growth
Cultural Collaborations – Forge partnerships with creative industries such as music and art to engage diverse audiences, enhance merchandise strategies and broaden the Club’s reach and relevance.
Relationship Management – Develop and manage relationships with sports leagues, teams, personalities and media networks to amplify our visibility and influence in the USA.
Cross-Functional Alignment – Act as a liaison with global counterparts, leveraging their expertise to drive local initiatives while adapting global priorities for impactful execution in-market.
Financial Oversight – Support the team in tracking expenditures, managing purchase orders and processing payments to vendors in a timely manner.

Essential

WHAT YOU’LL BRING:

Bachelor’s degree in Marketing, Sports Management, or a related field.
4+ years of experience in marketing, preferably in sports and entertainment, a related agency, or consumer-facing brands.
Proven experience planning and executing events, grassroots programs, and commercial partnerships.
Strong project management skills with a track record of managing budgets and planning multiple initiatives concurrently
Exceptional relationship-building and communication skills.
Ability to travel domestically and internationally as needed to support key initiatives.
Desire to be part of a team that values creativity, collaboration, and innovation.

Desirable

Bilingual proficiency in English and Spanish is strongly preferred.
Passion for international football and a deep understanding of USA sports culture is a plus.

Additional Requirements

Applicant must be able to comply with MLS Next Safety and Well-Being policy and any other applicable child safety policies provided to applicants by NYCFC

Compensation

This exempt position has an estimated annual base salary range of $65,000-$70,000 and is not overtime eligible. Final compensation offer amounts are based on a wide array of factors unique to each candidate, including but not limited to demonstrated skill set, years and depth of relevant experience, and some role-dependent factors such as certifications and software expertise. We welcome direct conversations with each candidate about compensation in all of our initial calls.

What We Offer

Excellent health, dental & vision insurance, with options to fit you and your family’s needs
Comprehensive and competitive benefit programs, including maternal & paternal leave
Ancillary benefits: Commuter, pet insurance, gym membership, and Citi Bike discounts
Your health is important! Our wellness strategy focuses on mental and physical wellbeing through in-office and virtual programs
Four complementary tickets to every New York City FC home match
Team outings, happy hours, and annual staff gatherings to celebrate our co-workers
A dynamic, ambitious, and fun work environment

Manchester City Football Club Overview

Manchester City FC is an English Premier League club initially founded in 1880 as St Mark’s West Gorton. It officially became Manchester City FC in 1894 and has since then gone onto win the UEFA Champions League, European Cup Winners’ Cup, nine League Championship titles, seven FA Cups and eight League Cups. Manchester City FC is one of 13 clubs comprising the City Football Group, including New York City FC, Melbourne City, Yokohama F. Marinos, Montevideo City Torque, Girona FC, Sichuan Jiuniu, Mumbai City FC, Lommel SK, Troyes, Palermo FC, Bahia, and Club Bolivar.

Under manager Pep Guardiola, one of the most highly-decorated managers in world football, the Club plays its domestic and UEFA Champions League home fixtures at the Etihad Stadium, a spectacular 53,500 seat arena that City have called home since 2003. Today, the stadium sits on the wider Etihad Campus, which also encompasses the City Football Academy, a state-of-the-art performance training and youth development facility located in the heart of East Manchester. Featuring a 7,000 capacity stadium, Joie Stadium, where Manchester City Women’s Football Club and the Elite Development Squad train on a daily basis and play their competitive home games.

For more information, please visit www.mancity.com

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.

By clicking "Apply Now", you agree to the terms of the MLS Privacy Policy.

https://www.mlssoccer.com/legal/privacy-policy