About Lumi Health:

The Lumi Health team provide world-leading genetic screening services to couples across Australia. Lumi aims to make carrier screening services simple and easily accessible to help support informed reproductive planning.

We are dedicated to improving the lives of our customers through innovative products and services. As we continue to grow and elevate our brand, we seek a passionate and results-driven Marketing Executive to join our dynamic team.

Role Overview:

The Marketing Executive will be pivotal in driving revenue growth and elevating the Lumi Health brand. You will be responsible for managing partnership activations, developing and executing marketing campaigns, overseeing media planning, and enhancing our digital presence. Your expertise in direct-to-consumer marketing will be key to shaping customer journeys and optimising sales cycles.

In this role, you will collaborate closely with external agencies, develop compelling brand narratives, and ensure seamless content management across various platforms. Your creativity, attention to detail, and strong communication skills will be essential in executing effective marketing strategies that resonate with our audience.

Key Responsibilities:

Revenue Growth & Campaign Management: with support from leadership, execute targeted marketing campaigns to increase revenue and drive customer acquisition.
Partnership Activations: work with key partners to activate marketing initiatives that align with business goals.
Digital Media Management: maintain digital media channels, including social media, online ads, email marketing, and digital content, ensuring alignment with the overall marketing strategy.
Direct Marketing & Database Management: Lead direct marketing efforts, manage customer databases, and nurture leads throughout the sales cycle.
Website Content Management: contribute to optimising the website content to ensure it is engaging, relevant, and aligned with brand messaging.
Agency Relations: Maintain strong relationships with external agencies, ensuring timely execution of marketing plans and campaigns.
Storytelling & Narrative Development: Craft compelling narratives and messaging that engage customers and effectively communicate the Lumi Health brand.
Brand Enhancement: Contribute to the ongoing development and enhancement of the Lumi Health brand profile.

Key Requirements:

Experience: Proven experience in marketing, specifically with direct-to-consumer organisations. Experience working in the health and wellness industry is a plus.
Qualifications: A tertiary qualification in Marketing, Communications, or a related field.

Skills:

Exceptional communication and presentation skills.
Strong storytelling ability, with a knack for creating engaging and persuasive content.
Attention to detail and the ability to manage multiple projects simultaneously.
Effective time management and organisational skills.
Strong proficiency in digital marketing platforms and tools.

Key Attributes:

A proactive, results-driven attitude with a passion for achieving business goals.
Ability to work collaboratively in a fast-paced, dynamic environment.
Creative and strategic thinker with a focus on customer experience.

Why Join Lumi Health?

Be part of a growing, innovative company dedicated to making a positive impact on health and wellness.
Work in a supportive and collaborative environment with opportunities for professional growth.
Competitive salary and benefits package.

If you are a dynamic marketer early in your career with a passion for storytelling and a drive for results, we would love to hear from you!

To apply:

Please submit your resume and cover letter by Tuesday, 28 January 2025.

If you have any questions, please email careers@lumihealth.com.au.

No recruiters at this stage please.

Lumi Health is an equal-opportunity employer and values diversity in our workforce. We encourage all qualified individuals to apply.

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Marketing Executive

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