CONTEXT

Laboratoires UPSA (Union de Pharmacologie Scientifique Appliquée), founded in 1935 by Dr Camille Bru in Agen, has embodied innovation and expertise in the healthcare field for almost 90 years.

Specializing in the management of pain, flu, energy, digestion and sleep, we have built a solid reputation across Europe with iconic brands such as Dafalgan, one of the most influential in Belgium.

Today, as part of the Taisho Pharmaceutical group, UPSA continues to strengthen its commitment to public health in Belgium, with the ambition to grow through new categories and the existing portfolio.

Our mission is clear: to meet the ever-changing needs of patients by offering effective and accessible self-medication solutions.

In this spirit of continuous innovation, UPSA recently broadened its horizons by teaming up with Nourished, a leader in personalized nutrition, and acquiring Sérélys, the leading brand in women's health. These strategic partnerships enable us to enrich our offering with even more targeted and innovative solutions, while remaining true to our primary vocation: improving the daily lives of everyone.

To make our “Conquest 2027” vision a reality, we are looking for a new Head of Marketing to lead our marketing team and to drive the on-going transformation of UPSA Belgium. Seize this opportunity to make a difference!

THE MISSION

Role Purpose

Define and execute UPSA’s marketing strategy to ensure the fulfillment of corporate objectives, while driving sustainable growth across all product lines (OTC medicines, food supplements and medical devices). As a key member of the local leadership team, you will translate the company’s vision and purpose into impactful marketing strategies, ensuring alignment with both global and local priorities.

Key Responsibilities

Strategic Leadership

Define the overall marketing vision and strategy in alignment with company goals and the strategic framework.
Apply and coordinate marketing activities at a local level, including pricing, distribution channels, and promotional strategies.
Define annual activity plans, ensuring effective management of assigned budgets and optimization of marketing ROI.
Identify new market opportunities, trends, and innovations to strengthen competitiveness and portfolio growth.
Drive product and brand extension projects and define rollout priorities.

Team development

Lead, inspire, and develop the marketing team, including Marketing Managers and Brand Managers, fostering a culture of collaboration, performance, and continuous learning.
Ensure team alignment with company objectives and marketing excellence in execution.
Mentor and coach team members to support career development and succession planning.

Cross-Functional Collaboration

Collaborate and coordinate with internal stakeholders across Sales, Business Performance, Manufacturing, Regulatory, Quality, Finance and Supply to ensure cohesive marketing execution and product launch readiness.
Partner with global marketing teams to align local strategies and manage the innovation pipeline.
Engage with key external stakeholders, including HCPs, pharmacists, and patients, to generate insights and refine marketing approaches.

Brand Strategy

Create and implement annual long-term HCP and DTC brand plans, as well as portfolio plans, involving all relevant stakeholders.
Guide brand positioning and ensure consistent, high-quality messaging across all communication channels.
Oversee Trade Marketing activation and e-commerce initiatives, ensuring alignment with strategic objectives.
Safeguard compliance and brand integrity in all marketing materials and activities.

Budget Management

Define, allocate, and manage the marketing budget effectively across categories and channels.
Optimize investments and marketing activities to maximize return on investment.

Performance Monitoring and Business Analysis

Conduct regular market research and business analysis to monitor marketing execution, effectiveness and ROI.
Establish clear performance metrics and reporting systems to evaluate marketing initiatives and campaigns.
Prepare monthly performance reviews in collaboration with the Commercial Lead and Business Performance Manager & General Manager.
Adapt strategies proactively in response to market evolution, consumer behavior, and regulatory changes.

Leadership Team Contribution

Act as a key member of the local Leadership Team, contributing to the overall business strategy and decision-making.

Report directly to the General Manager and

Qualification Requirements

Leadership & People Management
Ability to inspire, motivate, and develop a high-performing marketing team.
Proven experience in team management (at least 5 direct reports).
Strong sense of collaboration and talent development.
Minimum of 8 years’ experience in marketing, ideally within the pharmaceutical or healthcare industry.
Strategic Vision & Operational Execution
Ability to define a clear marketing strategy aligned with business priorities.
Long-term strategic thinking combined with strong execution skills.
Results-oriented mindset with an analytical and structured approach.
Pharmaceutical Marketing Expertise
Solid understanding of the pharmaceutical market (OTC, OTX, or Rx).
Proven experience in product lifecycle management, product launches, and activation levers (digital, point of sale, medical detailing, scientific communication).
Strong knowledge of regulatory and compliance frameworks.
Strong interest in science
Analytical & Business Skills
Ability to interpret market, patient, and consumer data to drive business decisions.
Strong budget management and ROI optimization capabilities.
Communication & Influence
Excellent communicator able to engage and influence internal and external stakeholders.
Diplomacy and ease in matrix organizations.
Proven ability to collaborate effectively with commercial, medical, and corporate functions.
Innovation & Digital Marketing
Curiosity for new communication and engagement channels (digital, CRM, e-commerce, influence).
Ability to challenge traditional approaches and integrate new marketing trends.
Languages & International Mindset
Fluent in either French or Dutch, with both being a plus. Professional working proficiency in English
Comfortable working in an international and multicultural environment.

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