We are part of a leading international group of fertility specialists, including CREATE Fertility, ABC IVF, Vitanova and IVI UK, providing world-class reproductive healthcare across the UK.
Our clinics are at the forefront of innovation, offering Natural and Mild IVF meaning,gentler, safer approaches that use little to no fertility medication alongside a full range of advanced treatments, including IVF, IUI, ICSI and fertility preservation.
Together, we are committed to evidence-based treatments, cutting-edge technology and personalised, patient-focused care helping to give every patient the best possible chance of success.
ROLE PURPOSE
Working across our brands (CREATE Fertility, abc ivf, IVI UK, and Vitanova) the Brand Marketing Executive will be integral in driving exciting new initiatives and rollout plans for 2026.
In this role, you will also implement the new brand playbooks to deliver high-performance website content, manage our social media platforms, manage our review platforms, create and test email campaigns, manage virtual and live patient events and produce marketing materials such as videos, blogs and brochures.
These deliverables will play an important role in achieving our growth objectives. The ideal candidate is a creative team player, detail-oriented and passionate about helping people achieve their dreams of having a family.
DUTIES AND OBJECTIVES
The Brand Marketing Executive will play a central role within the Marketing team at an exciting time of growth for the business.
Key Responsibilities:
- Work with internal stakeholders and external providers to bring brand initiatives to life, driving subsequent rollout plans for multiple brands
- Lead our patient webinars through a continuous test-learn-optimise approach, including
- Analysing attendance and conversion data
- Analysing and improving performance of pre and post-webinar marketing activities
- Hosting 4 webinars each month
- Liaising with the clinical teams to engage doctors and nurses in participating in the sessions
- Define the social media strategy for 3 brands and lead on development of social media content creation across 3+ platforms
- Report on social media performance in relation to marketing team goals
- Drive the ratings and reviews processes by working closely with local clinic teams
- Leverage positive reviews in social media and to develop patient testimonials
- Work closely with the Performance marketing team to refine advertising creative based on performance and conversion data
- Create high quality and engaging written content for websites, brochures, videos, blogs and other marketing channels, in partnership with the Performance Marketing team from an SEO perspective
- Continually test, learn, and optimise our lead-nurturing email flows by analysing performance data
- Collaborate with clinics and support staff to ensure consistent brand messaging across all touchpoints within the patient journey
- Regularly monitor competitor marketing activity
Performance Objectives:
- Maintain a consistent and compelling posting schedule across all social media channels aligned with the strategy and wider business goals
- Deliver a minimum of three patient case studies or testimonials per quarter
- Achieve strong engagement metrics for email campaigns (e.g. open/click-through rates) through testing and improvement
- Support monthly updates to website content with accuracy and creativity
- Help plan and execute a minimum of four virtual or live events per year
Collaboration and Communication:
- Work closely with internal stakeholders including the clinical, operations, and digital performance teams
- Attend regular brand and campaign planning meetings
- Liaise with external agencies (e.g., designers, videographers) when required
- Visit UK clinics regularly to strengthen relationships and roll out marketing materials
Continuous Improvement:
- Stay up to date with digital and social media trends
- Proactively suggest new ideas and content formats to improve engagement and reach
KEY RESULTS / KPIs
- Social media engagement and follower growth across platforms in line with forecasts
- Website content freshness and accuracy (quarterly review)
- Volume and quality of patient testimonials collected and published
- Email open rates and click-through rates above industry benchmarks
- Successful delivery of events measured by attendance, post-event feedback, and conversion
QUALIFICATIONS
Minimum Requirements:
- Education: Degree in Marketing, Business, Communications, English, or a related field (or equivalent experience)
EXPERIENCE / PERSONAL EXPECTATION
Experience:
- Minimum 3 years in a marketing role, ideally in a content-focused or brand communications role
Technical Skills:
- Strong written communication and proofreading skills in English
- Proficiency with social media management platforms (e.g. Hootsuite, Meta Business Suite)
- Experience with email marketing platforms (e.g. Mailchimp or similar)
Preferred Practical Skills:
- Video editing and graphic design skills (e.g., Adobe Premiere, Canva, Photoshop)
- Experience working in healthcare, wellness, or other sensitive consumer sectors
- Understanding of basic SEO principles for web content
- Experience engaging patient or customer communities through social media, storytelling or events
- Experience with Salesforce or similar CRM platform
- Familiarity with patient feedback platforms (eg Trustpilot, Google)
Leadership Skills:
- Proactive in identifying opportunities to improve our marketing activities
- Desire to continually learn, increase your skillset, and grow the role within the team
- Skilled at prioritization and time management with multiple project streams simultaneously
- Confident to share opinions and ideas within a collaborative and dynamic marketing team
- Equally comfortable being creative and immersing yourself in data to track performance and learn
