Job Title: SEO Specialist
Location: India IVF Clinic HQ (Noida) – On-site
Department: Digital Marketing
Reporting to: Head – Marketing & Strategy
Experience: 3–6 years in SEO (Healthcare/Fertility domain preferred)
About India IVF Clinic:
India IVF Clinic is one of India's fastest-growing fertility chains, known for pioneering technologies like Robo ICSI, personalized care, and ethical fertility practices. With a presence in Delhi NCR and Srinagar and backed by Tomorrow Capital, we are expanding rapidly with a mission to make fertility care more accessible and advanced across India.
Key Responsibilities:
- Develop and execute on-page and off-page SEO strategies to improve search engine rankings for key fertility-related keywords (e.g., IVF, ICSI, Egg Freezing).
- Perform keyword research using tools like SEMrush, Ahrefs, Google Keyword Planner with a focus on high-intent, geo-targeted, and trending fertility keywords.
- Optimize website content, meta-tags, images, headers, schema markup, and internal linking.
- Collaborate with the content team to ensure SEO-optimized blog articles, landing pages, and service pages aligned with Google's EEAT and YMYL guidelines.
- Build high-quality backlinks from healthcare and authoritative domains through ethical link-building techniques.
- Regularly perform technical SEO audits using Screaming Frog, Google Search Console, and similar tools.
- Monitor Google Analytics, Search Console, and performance tools to track website traffic, bounce rate, keyword rankings, CTR, and other KPIs.
- Identify and fix crawl issues, site speed, mobile responsiveness, indexing errors, broken links, and canonical issues.
- Stay updated with the latest algorithm updates, SEO trends, and Google’s quality rater guidelines.
- Coordinate with developers, designers, and marketing teams to ensure SEO-friendly implementations and campaigns.
Must-Have Skills:
- Proven track record of SEO success, preferably in a healthcare or fertility-related industry.
- Proficiency in tools: Google Analytics, Search Console, SEMrush, Ahrefs, Screaming Frog, Ubersuggest.
- Strong understanding of HTML, CSS basics, and WordPress/website CMS platforms.
- In-depth knowledge of Google's algorithm updates, EEAT, YMYL, Core Web Vitals.
- Good grasp of local SEO, Google My Business optimization, and map pack visibility.
Preferred Qualifications:
- Bachelor’s degree in Marketing, IT, Communications, or a related field.
- Certifications from Google, HubSpot, or Semrush in SEO/digital marketing are a plus.
- Experience working with fertility clinics, hospitals, or healthcare brands preferred.
