Practice Liaison

Nevada Fertility Center • Las Vegas, NV, US • 1d ago

Do you have a passion for helping people achieve their dreams of a growing family? An exciting opportunity awaits you with Nevada Fertility Center, a leading fertility practice in Las Vegas! We are seeking a part time (15-20 hours/week) Practice Liaison!

Summary of Duties:
Marketing & Networking, Purchasing, Communications, Event & Meeting Coordination, Data Collection & Research

Responsibilities:

Marketing & Networking / Purchasing

Act as NFC Marketing Representative with Ivy Fertility, in-network clinics, and outside social media company.
Create/design content for and monitor NFC social media platforms; establish relationships with content creators & collaborators; collect reviews & testimonials; keep internal social media & awareness days calendar up to date.
Monitor, create & edit paid Google Ads, social media ads; monitor Google Analytics & review sites (Google, FertilityIQ, etc.).
Create/design marketing materials (brochures, handouts, etc.) for distribution at conferences, events, medical offices, etc.
Manage outside vendor purchasing & inventory tracking for branded marketing materials (referral pads, pens, stickers, stress balls, calendars, business cards, name badges) for distribution at conferences, events, medical offices, etc.
Create and track inventory for NFC Graduation Bags – branded items, graduation cards, clothing items, notebooks, etc.
Create NFC Cycle Envelopes monthly – with tea bags and chocolates.
Coordinate & run Best of Las Vegas annual campaign – includes paid marketing efforts.
Conduct monthly calls with outside vendors/businesses regarding advertising, apps, etc.
Monitor NFC website for updates.
Keep OBGYN provider information current in EMR software & outside lists.
Handle office photography – headshots, candid shots, events, etc.
Create other in-office content & forms – i.e., laboratory, admin, clinical, etc.
Other duties as assigned.

Event & Meeting Coordination

Establish relationships & lines of communication with local OBGYN & Perinatology & various other practice offices in Las Vegas.
Coordinate monthly OBGYN office luncheons for providers.
Deliver treats, gifts, etc. to OBGYN offices throughout the year, focusing on awareness days such as National Infertility Awareness Week.
Coordinate Promotions & Giveaways, such as National Infertility Awareness Month/Week & local radio station IVF Giveaway.
Design & coordinate holiday gift deliveries to top referring OBGYN offices.
Coordinate in-office lunches, birthdays, and smaller holiday events throughout the year.
Coordinate the annual off-site Holiday Party.
Coordinate any charity events throughout the year.
Coordinate any team-building events.

Data Collection & Research

Distribute daily & monthly surveys for new patient consults and post-egg retrievals; send graduation text messages with review requests; follow up on birth information.
Run & interpret monthly procedural reports using EMR software for monthly & annual goal-tracking (New Patients, ART, Non-ART, Surgeries, SIS, HSG, HSC, PRP, SA, etc.).
Provide monthly reporting for social media followers, reviews, ratings, etc.
Track monthly New Patient data – insights into referral sources, local OBGYN patients, & past fertility treatments.
Track monthly Provider New Patient data, Communication & Follow-Up tracking, and Cycle Conversion Reports; assign follow-up tasks to team members.
Track NFC births (ART & Non-ART) & follow up with their NFC coordinators.
Conduct Competitor Analysis & Comparison.

Educational Background

Bachelor's Degree: Typically, in Marketing, Business, Communications, Healthcare Administration, or a related field.

Experience

Healthcare Experience: Previous experience in healthcare marketing, business development, or pharmaceutical sales, particularly in women's health, is often preferred.
Marketing and Sales: Proven experience in marketing, sales, or business development roles, with a focus on relationship building and networking.

Skills

Communication Skills: Strong verbal and written communication skills to effectively interact with physicians, patients, and healthcare professionals.
People Skills: Excellent people skills to build and maintain relationships with referring physicians and other stakeholders.
Analytical Skills: Ability to analyze referral patterns, market trends, and data to inform strategies and decision-making.
Organizational Skills: Strong organizational and time-management skills to manage multiple tasks and coordinate events and meetings.
Technical Proficiency: Proficiency in using CRM systems, social media platforms, Google Analytics, and other marketing tools.

Personal Attributes

Outgoing Personality: An outgoing and energetic personality to engage with various stakeholders and represent the organization positively.
Customer Service Orientation: A strong focus on customer service to ensure positive interactions with physicians and patients.
Self-Motivated: Ability to work independently and take initiative in identifying and pursuing opportunities.

Additional Requirements