About Twig Fertility
We’re Twig Fertility - a leading fertility centre and reproductive health company dedicated to helping people navigate their fertility journey with personalized care and advanced treatment options. We are on a mission to elevate today’s fertility care and deliver a better experience for one and all - both patients and employees alike. Our modern, thoughtfully designed clinics bring a new definition to what healthcare can look like in Canada. With our state-of-the-art IVF labs and in-house pharmacies, we offer the full range of fertility services.
Following the success of our two Toronto locations, we’re excited to expand to Vancouver; bringing our innovative, patient-first model of care to the West Coast.
As an organization, we are continuously challenging the status quo and bringing a more compassionate vision for the way care should be. We believe best-in-class care requires outstanding medicine and manner. That’s why we offer the latest fertility advancements and expertise, paired with a personalized, whole-person approach; all supported by state of the art equipment and a tech-enabled platform that makes accessing care easier than ever.
If you are looking to join a dynamic, passionate, and diverse team at the forefront of fertility care in Canada, let’s chat.
About the Role
We’re looking for a strategic, systems-minded, and analytically driven leader to join Twig as our Strategy & Insights Lead. In this newly created role, you will serve as the connection across data, digital tools, patient experience, and operational strategy; helping us scale intelligently and stay deeply attuned to what patients and staff need.
You’ll build and own the infrastructure that transforms data into action, surface insights that shape patient experience and growth strategy, and lead the design and implementation of digital initiatives that improve how we work and how patients experience care.
This is a cross-functional, high-ownership role with visibility across every part of the business.
In this role, you will focus on:
Strategy & Insights
- Translate business questions into clear analysis, insights, and action plans
- Provide decision support and scenario planning to guide growth, new service & product launches, operational performance, and site expansion
- Assist with Twig’s strategic roadmap across clinic sites and corporate initiatives
Data Infrastructure & Reporting
- Own the design and delivery of cross-functional dashboards (e.g., patient funnel, operational KPIs, NPS, growth)
- Centralize and interpret data from EMRs, booking platforms, CRM tools, marketing systems, and financial data sources
- Partner with clinical, operations, marketing, and finance teams to define and monitor performance metrics
- Build scalable data workflows that integrate systems like EMR, scheduling software, CRM, and web analytics
- Create recurring and ad hoc reports that turn complexity into clarity for leadership and clinic teams
- Develop frameworks for forecasting & initiative tracking
- Identify bottlenecks and high-leverage opportunities through visual storytelling and insights
Digital Systems & Experience Optimization
- Oversee rollout and optimization of internal tools (e.g., clinical decision support systems, patient surveys, AI-based automation)
- Evaluate and manage vendor tools and systems as needed (e.g., scheduling, survey, portal, communication platforms)
- Optimize patient journey touchpoints through digital means; improving access, personalization, efficiency, and feedback loops
- Lead cross-functional evaluations of digital tools that improve communication, staff productivity, or patient satisfaction
- Ensure all digital initiatives are grounded in user insight and designed for measurable outcomes
- Pilot and scale service innovations across clinics to support operational and experiential excellence
Cross-Functional Collaboration
- Act as a strategic partner to the Director of Clinic Ops, Marketing Leads, and Finance Leads
- Facilitate workshops and projects that align clinic teams around shared goals, experience design, and innovation
- Work closely with frontline staff to validate data, insights, and digital initiatives; ensuring solutions are practical, inclusive, and impactful
Who You Are
- 7–10 years of progressive experience across strategy, analytics, digital operations, or product leadership roles
- Proven ability to build and lead cross-functional initiatives in complex, regulated environments
- Fluent in working with data platforms (e.g., QuickSight, SQL, Looker, Power BI) and experienced in transforming data into action
- A natural systems thinker who enjoys connecting dots between teams, tools, and insights
- Comfortable toggling between detail and big picture; equally confident presenting to the CEO or shadowing staff
- Experience in healthcare, fertility, SaaS, or service-based industries is preferred.
- A humble, collaborative teammate who believes in using data and empathy to drive better care
Why Join Twig
- Be part of a bold, compassionate team changing the fertility experience in Canada
- Join a growing company where your ideas and leadership will shape real-world outcomes
- Work at the intersection of health, technology, and human connection
- Competitive compensation, benefits, and flexibility in a mission-driven environment
At Twig we prioritize exceptional care for our patients and employees alike. Our whole-person approach to care ensures that we provide our employees with an environment that supports both physical and mental well-being. We are committed to creating an environment where all of our employees feel included and valued. We believe that a diverse and inclusive organization enables us to make reproductive and fertility care better for everyone. We encourage applications from racialized people, Indigenous people, persons with disabilities, people from gender and sexually diverse communities, people with intersectional identities, as well as any others who may contribute to the further diversification of ideas.
