We are looking for a dynamic creative leader with expertise in content strategy, creative ideation, campaign planning, and content production. The Director of Marketing – Creative & Content will play a pivotal role in overseeing content and creative efforts to support our patient acquisition and retention goals, as well as enhancing engagement with our referring physician and provider network. The ideal candidate will bring 10+ years of experience in content and creative leadership, preferably in an agency or multi-brand setting, with a deep understanding of developing high-impact campaigns that resonate with diverse audiences.
The schedule is M-F 8am-5pm working Hybrid out of our New York, Chicago, Miami, DC, or Atlanta office.
How You'll Contribute:
- Creative & Content Strategy Development:
- Lead the creative ideation and execution of integrated campaigns that support both patient acquisition and retention, as well as physician/provider engagement.
- Develop a content strategy that nurtures long-term patient relationships and encourages loyalty, while establishing our network clinics as trusted providers in the fertility space.
- Oversee content creation and messaging for all digital and offline channels, including website, social media, email, print, video, and patient education materials.
- Campaign & Media Planning:
- Collaborate closely with the Director of Marketing – Paid Media & Advertising to ensure alignment between creative and paid media strategies, optimizing campaigns for maximum impact.
- Own the creative process from initial concept development to campaign execution, ensuring that messaging and design are cohesive across all platforms.
- Plan and coordinate seasonal or targeted campaigns aimed at driving patient acquisition, retention, and growth in the referring physician network.
- Design & Copywriting Leadership:
- Lead and inspire a team of designers, copywriters, and content creators to produce compelling, on-brand materials that resonate with our target audiences.
- Ensure high-quality design and copywriting standards across all marketing channels, overseeing the development of creative assets that reflect the brand’s voice and tone.
- Maintain and evolve the visual identity of the brand, ensuring consistency and creativity in all marketing touchpoints.
- Content & Patient Journey Optimization:
- Create and optimize content that nurtures patients through the entire fertility journey, from awareness to treatment to post-treatment.
- Develop educational content that informs and empowers patients, helping them make informed decisions and stay engaged at each stage of their fertility journeys.
- Work closely with Operations Leaders and Physician Stakeholders to ensure content meets patient needs and expectations, creating a seamless experience across all touchpoints.
- Physician & Provider Engagement:
- Develop content and messaging aimed at strengthening relationships with referring physicians and healthcare providers, ensuring they are well-informed about network practice services and capabilities.
- Create thought leadership materials, continuing education resources, and practice-building content that supports the professional needs of our referring provider network.
- Cross-Functional Collaboration:
- Collaborate with internal teams, including marketing, operations, digital, and patient experience, to align content and creative strategies with broader business objectives.
- Ensure creative initiatives are fully integrated with digital marketing strategies, social media campaigns, and email marketing to drive meaningful engagement.
- Partner with analytics teams to measure the effectiveness of content and creative efforts and make data-driven adjustments to improve performance.
- Brand Stewardship:
- Serve as the brand ambassador, ensuring that all creative materials are aligned with US Fertility’s values, mission, and vision.
- Maintain consistency in brand voice, look, and feel across all channels, ensuring a cohesive and compelling presence in the marketplace.
Requirements:
- Bachelor’s degree in Marketing, Communications, Design, Advertising, or a related field.
- Minimum of 10 years of experience in creative leadership, content strategy, and campaign development, preferably within an agency environment or multi-brand organization.
- Strong portfolio showcasing a broad range of creative work across various media, including digital, social, video, print, and email.
- Experience working in healthcare, wellness, or medical services industries is a plus but not required.
- Expertise in creative direction, design, copywriting, and content strategy.
- Strong leadership and team management skills, with the ability to inspire and mentor a creative team.
- Proficiency in project management tools, content management systems, and digital marketing platforms.
- Excellent communication and presentation skills, with the ability to collaborate effectively across teams and present creative concepts to senior leadership.
- Deep understanding of the patient journey and the ability to create content that resonates emotionally and practically with patients and healthcare providers alike.
- Experience in healthcare marketing or a similarly regulated industry is advantageous but not required.
- Background in developing content strategies that engage both consumers and business-to-business (B2B) stakeholders.
- Computer proficiency required.
- Excellent interpersonal skills and ability to work as part of a multi-disciplinary team and build and maintain effective working relationships.
- Demonstrated expertise in continuous quality improvement, customer service, and team building.
- Strong customer service and results orientation; highly responsive to requests.
- Excellent verbal & written communication skills.
- Proven ability to build and maintain highly effective teams.
- Ability to work as part of a multi-disciplinary team.
- Excellent interpersonal skills and ability to build and maintain effective working relationships.
- Excellent managerial, interpersonal and organizational skills.
- Ability to maintain the highest level of confidentiality.
- Flexibility and willingness to learn at all times
- Excellent multi-tasking abilities
What We Offer:
- Competitive pay + bonus
- Comprehensive training
- Medical, dental, vision, and 401(k) matching
- Generous paid time off and holidays
- Tuition assistance
- Ability to make an impact in the communities we serve
How To Get Started:
To have your resume reviewed by someone on our Talent Acquisition team, click on the “Apply” button. Or if you happen to know of someone who might be interested in this position, please feel free to share the job description by clicking on an option under “Share This Job” at the top of the screen.
