Epsom College in Malaysia seeks to appoint an International Education Marketing Specialist to enhance our diverse and dynamic team.
Who we are?
Epsom College in Malaysia is the only sister school of Epsom College, the United Kingdom’s ‘Independent School of the Year’ in 2022 and one of the UK’s top co-educational boarding schools as voted by The Telegraph and The Times. Located on an 80-acre private campus with world-class facilities, just 45 minutes outside of Kuala Lumpur and 15 minutes from Kuala Lumpur International Airport, Epsom provides a true British boarding school experience - an on-campus community feel, engagement with academic staff in a pastoral setting and a distraction-free academic environment - to its Day, Weekday and Full-boarding students. Through partnerships with the world-renowned Mouratoglou Academy for tennis and La Liga for football, we are the only international school in Asia offering a curriculum integrating academic excellence together with high-performance sports. The school's state-of-the-art facilities, dedicated staff, and diverse student community make it a top choice for families seeking a first-class education. Whether it is in the classroom, on the sports field, or in the arts, Epsom College Malaysia aims to inspire students to unlock their full potential and become global citizens who make a positive impact in the world. Parents have discovered the benefits of space, time, safety, adventure, and all-around success for their children at Epsom, safe in knowing that all their needs will be catered to.
What is the purpose of this role?
Reporting to the Chief Commercial Officer, the International Education Marketing Specialist at Epsom College Malaysia, working jointly with the Head of Marketing, is responsible for developing and implementing effective marketing strategies to promote and enhance the reputation of the school in the region. This role focuses on cultivating and expanding the institution's Regional presence, attracting international students, and building strong partnerships with educational agents and institutions throughout Asia.
The International Education Marketing Specialist works closely with the Admissions team, School Faculty, and Senior Management to create and deliver targeted marketing campaigns that align with the school's values and objectives. By leveraging market research, industry trends, and digital platforms, the specialist will drive student recruitment efforts and contribute to the overall growth and success of Epsom College Malaysia as a leading international boarding school.
What is the scope of work?
Your role involves the following:
1. Global Outreach:
- Conduct marketing tours in targeted countries to promote educational programs and attract prospective students.
- Represent the institution at international events, fairs, and conferences to establish and strengthen partnerships.
2. Relationship Building:
- Forge relationships with key stakeholders, including educational consultants, government agencies, and partner institutions, to enhance the institution's global network.
3. Market Research:
- Conduct market research to understand cultural nuances, educational trends, and competitor landscapes in different regions, providing insights to shape marketing strategies.
4. Collaboration with Local Teams:
- Collaborate with local marketing teams and admissions offices to tailor marketing materials and campaigns for specific cultural and regional preferences.
5. Brand Ambassadorship:
- Act as a brand ambassador for the institution, conveying its values, strengths, and unique offerings to diverse international audiences.
6. Admissions Support:
- Work closely with admissions teams to facilitate the enrollment process for international students, providing guidance on application procedures and requirements.
7. Event Planning:
- Organise and execute international recruitment events, workshops, and information sessions to engage with prospective students and their families.
8. Travel Logistics:
- Manage travel logistics, including itinerary planning, visa arrangements, and coordination of international marketing campaigns.
9. Crisis Management:
- Address challenges related to international marketing, such as cultural misunderstandings or unexpected market shifts, with a solutions-oriented approach.
10. Reporting and Analysis:
- Provide regular reports on the effectiveness of international marketing efforts, including attendance at events, lead generation, and conversion rates.
11. Compliance:
- Stay informed about international education regulations and compliance standards, ensuring all marketing activities align with legal requirements.
Who are we looking for?
The candidate must have a deep understanding of K to 12 education, strong presentation skills, and excellent interpersonal skills. An ideal candidate would be a senior teacher or leader in an international or UK public school looking for a functional career change within the education space. The desire and ability for significant travel away from home is essential.
What do we offer?
We offer competitive remuneration and rewards based on what the individual can bring to the table. In addition, we also offer comprehensive benefits and discounts for staff and their family members due to our affiliations with airlines, food and beverage, and hotels. An additional perk is the 90 percent discount for employees and dependents on all AirAsia flights.
Epsom College in Malaysia is committed to the safeguarding of pupils and expects all staff to share this commitment. All staff will be subject to necessary background and qualification checks. The College is an equal opportunity employer and welcomes applications regardless of age, gender, race, religion and disability.
Apply now if you are keen to explore the opportunity.
