Summary
We are recruiting for a Marketing Coordinator to join our diverse and vibrant Hotel Marketing team.
If you are a creative individual with analytical skills and a passion for Marketing & Distribution we'd love to hear from you.
Key Objectives For This Role Include
- To support the implementation of our hotel marketing plan, resulting in new arrivals and revenues for our European hotel budget.
- Create inspiring Direct Marketing campaigns, including those on our brand websites, email marketing and third party OTA's distribution channels.
- Work closely with the team to support all Hotel Marketing efforts for our x24 brand properties in Europe.
- Work closely with our third party suppliers to optimise property visibility and content.
- Support the Regional Market Managers identifying new channel distribution opportunities, including the setup & onboarding of new contracts.
- Through effective administration, maximise market share and overall European hotel revenue generation.
Essential Job Functions
DIRECT MARKETING
- Build and coordinate inspiring direct marketing campaigns through the brand and sub websites for European Resorts
- Monitor and oversee property campaigns & content on all brand websites for European Resorts
- Coordinate activity through the property management systems, working with E-commerce colleagues
- Coordinate the implementation of Email deployments
- Proactive coordination of all online property content, erratas and policies
- Submitting and following up on creative Workfront project requests
- Liaise with internal and external business partners to maximise direct revenue generation, such as E-commerce or third party agencies
EXISTING THIRD PARTY DISTRIBUTION
- Maintaining and improving content and property listings on third party websites
- Updating all distribution channels with errata notice updates and policies
- Creation of third party offers and promotions e.g. flash deals and OTA discount promotions
- Proactive coordination of property administration such as new project work, general administrative updates or marketing initiatives
- Maximise relationships with third party distribution contacts, including communication through Microsoft Teams, phone, email and face to face
NEW THIRD PARTY DISTRIBUTION
- Setting up content builds for new distribution channels and third party contracts
- Coordinating the build process and implementation of new contracts across all teams within department
- Ownership of project implementation from contract handover stage
- Submitting PCAS forms, finalising contracts with legal, signature and filing
- Setting up accounting suppliers for payments of new contracts
Other Administration
- Keeping the channel log document up-to-date at all times
- Keeping all marketing activity documents up-to-date at all times
- Managing stock levels and reproduction of printed collateral including promotional items
- Updating campaign tracking performance figures, reporting and analysis of data
- Updating the marketing costs tracker with actual spend & submitting to accounts
- Keeping all team training manuals up-to-date at all times
- Keeping marketing procedure manuals up-to-date at all times
- Scheduling and attending company webinars for personal development
- Participation in daily team catch-up calls
- Proactive in the personal development planning process each month
- Contribute with effective ROI initiatives to increase overall EU revenue generation
- Attending industry events and trade shows (when required)
- Supporting the Groups Department (where appropriate)
Education And Experience
- Advanced speaking and writting skills in Spanish and English
- Degree-level education in marketing, business management or similar area preferred, but not essential
- Previous experience of working in a marketing, e-commerce or hotel industry role preferred, but not essential
- Ability to prioritise own workload with a high degree of flexibility
- Strong business and organisational skills
- Strong problem solving through ability to diagnose and implement solutions
- Effective, confident communicator, excellent speaking, reading and writing skills
- Ability to multi-task with a strong eye for detail
- Good understanding of Microsoft Office based applications, excel, word & PowerPoint
- Power BI knowledge preferred, but not essential
- Must be well presented
Required Sometimes
- Attending industry events and trade shows.
- Visiting resorts to identify new marketing opportunities and build commercial relationships