Join a team focused on disrupting the global pain market, having developed the world's first natural plant-based pain reliever specifically designed for menstrual challenges!
At Hey Sister! we're seeking a skilled Social Media & PR Specialist to manage our LinkedIn presence and public relations activities on a part-time basis. The ideal candidate will create engaging social content, manage media relationships, and maintain active communication with our network through various channels.
You'll be working with a passionate team who are on a mission to make period, perimenopause and menopause pain relief natural, effective, and accessible – and we need you to help spread the word!
Key Responsibilities of the role include;
Social Media Management
- Develop and create LinkedIn content that aligns with established content pillars
- Write compelling posts that resonate with our target audience
- Monitor and respond to comments on company posts
- Manage incoming direct messages in a timely and professional manner
- Track engagement metrics and adjust content strategy accordingly
Public Relations & Media
- Write and develop press release content
- Maintain and manage press contact relationships
- Distribute press releases through appropriate channels
- Identify and develop potential media opportunities for the Hey Sister! brand
- Update website with new media content and coverage
- Build and maintain relationships with relevant media outlets
Required Qualifications
- Proven experience creating content for LinkedIn business accounts
- Strong writing and communication skills, particularly in PR writing
- Understanding of LinkedIn's best practices and algorithm
- Experience in media relations and press release writing
- Ability to maintain brand voice and messaging consistency
- Strong time management skills and ability to work independently
- Experience with social media engagement and community management
Preferred Qualifications
- Experience in the natural health, women's health, or wellness industry
- Established media contacts in relevant industries
- Familiarity with LinkedIn analytics and reporting
- Background in social media marketing or content creation
- Experience with social media management tools
- Understanding of Australian media landscape
What Success Looks Like
- Consistent, high-quality content that aligns with our content pillars
- Growing engagement rates on social media posts
- Timely and professional responses to comments and messages
- Positive community interactions
- Meeting established content calendar deadlines
- Regular secured media coverage
- Growing media relationships
- Increased brand visibility in target markets
About Hey Sister!
Hey Sister! is an Australian company revolutionising women's health through natural, plant-based remedies. We specialize in addressing period pain, PMS, and menopause relief through our innovative product line featuring Khapregesic®, our proprietary preparation derived from the Khaya senegalensis plant.
Our commitment to quality is evident in our Australian-made products, with active ingredients grown in Australia's Tropical North. We pride ourselves on transparency, offering vegan-friendly products free from artificial additives and common allergens. Our product range includes solutions for both menstrual health and menopause management, all backed by our money-back guarantee and free Australia-wide shipping.
Hey Sister! maintains an active community presence across social media platforms including Instagram, TikTok, and Facebook, sharing valuable information and tips to help women lead pain-free lives. We're looking for a passionate individual who aligns with our mission to empower women through natural health solutions.
To Apply
Please submit:
- Your resume
- Writing samples, including:
- Examples of LinkedIn content you've created
- Press releases you've written
- Media pitches you've developed
- Brief cover letter explaining your approach to integrated social media and PR campaigns
We can't wait to hear from you and have you join the Hey Sister! team.