Join a team focused on disrupting the global pain market, having developed the world's first natural plant-based pain reliever specifically designed for menstrual challenges!

At Hey Sister! we're seeking a skilled Social Media & PR Specialist to manage our LinkedIn presence and public relations activities on a part-time basis. The ideal candidate will create engaging social content, manage media relationships, and maintain active communication with our network through various channels.

You'll be working with a passionate team who are on a mission to make period, perimenopause and menopause pain relief natural, effective, and accessible – and we need you to help spread the word!

Key Responsibilities of the role include;

Social Media Management

Develop and create LinkedIn content that aligns with established content pillars
Write compelling posts that resonate with our target audience
Monitor and respond to comments on company posts
Manage incoming direct messages in a timely and professional manner
Track engagement metrics and adjust content strategy accordingly

Public Relations & Media

Write and develop press release content
Maintain and manage press contact relationships
Distribute press releases through appropriate channels
Identify and develop potential media opportunities for the Hey Sister! brand
Update website with new media content and coverage
Build and maintain relationships with relevant media outlets

Required Qualifications

Proven experience creating content for LinkedIn business accounts
Strong writing and communication skills, particularly in PR writing
Understanding of LinkedIn's best practices and algorithm
Experience in media relations and press release writing
Ability to maintain brand voice and messaging consistency
Strong time management skills and ability to work independently
Experience with social media engagement and community management

Preferred Qualifications

Experience in the natural health, women's health, or wellness industry
Established media contacts in relevant industries
Familiarity with LinkedIn analytics and reporting
Background in social media marketing or content creation
Experience with social media management tools
Understanding of Australian media landscape

What Success Looks Like

Consistent, high-quality content that aligns with our content pillars
Growing engagement rates on social media posts
Timely and professional responses to comments and messages
Positive community interactions
Meeting established content calendar deadlines
Regular secured media coverage
Growing media relationships
Increased brand visibility in target markets

About Hey Sister!

Hey Sister! is an Australian company revolutionising women's health through natural, plant-based remedies. We specialize in addressing period pain, PMS, and menopause relief through our innovative product line featuring Khapregesic®, our proprietary preparation derived from the Khaya senegalensis plant.

Our commitment to quality is evident in our Australian-made products, with active ingredients grown in Australia's Tropical North. We pride ourselves on transparency, offering vegan-friendly products free from artificial additives and common allergens. Our product range includes solutions for both menstrual health and menopause management, all backed by our money-back guarantee and free Australia-wide shipping.

Hey Sister! maintains an active community presence across social media platforms including Instagram, TikTok, and Facebook, sharing valuable information and tips to help women lead pain-free lives. We're looking for a passionate individual who aligns with our mission to empower women through natural health solutions.

To Apply

Please submit:

Your resume
Writing samples, including:
Examples of LinkedIn content you've created
Press releases you've written
Media pitches you've developed
Brief cover letter explaining your approach to integrated social media and PR campaigns

We can't wait to hear from you and have you join the Hey Sister! team.

Hey Sister!

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Part-Time Social Media & PR Specialist