Job Title: Marketing Specialist
Location: Augusta, GA
Reports To: President, Xytex Corporation

About Xytex:
Xytex is a global leader in reproductive services, committed to delivering joy through world-class donor sperm and fertility support. With a reputation built on scientific excellence, transparency, and compassion, we serve clients and clinics worldwide and continue to grow through innovation and client-centered care.

Position Overview:

Xytex is seeking a driven, independent Marketing Specialist to play a critical role in the development and execution of strategic marketing efforts that support both brand growth and revenue performance. This is a newly created position, ideal for a self-starter who can build the framework for their role while aligning with broader company goals.

This individual will work in close collaboration with Xytex’s third-party marketing firm, internal teams, and external partners to ensure cohesive execution of campaigns, consistent brand messaging, and data-informed decision-making. The ideal candidate will be fluent in SEO, GA4, and email automation; possess strong design and content creation skills; and be comfortable working across departments and initiatives.

Key Responsibilities:Marketing Strategy, Execution & Collaboration

Partner with Xytex’s third-party marketing agency to align strategy, timelines, and deliverables.
Support and extend the agency’s efforts by creating complementary organic content and brand materials.
Maintain brand consistency across all campaigns, channels, and collateral.
Assist with the development and rollout of marketing initiatives that support both clinic and consumer audiences.

Content Creation & Brand Building

Create engaging and optimized content for blogs, email, social media, and other platforms.
Develop marketing creatives and assets, including digital ads, printed materials, and trade show graphics as needed.
Support influencer outreach, content collaboration, and partner promotion efforts.

Analytics & Performance Insights

Monitor and report on marketing campaign performance using GA4 and other analytics platforms.
Analyze sales trends, website conversions, client registrations, and email performance.
Provide timely reports and insights to guide strategy and optimize future campaigns.

Automation & Outreach Support

Build and manage email campaigns, automations, and segmentations to drive client engagement.
Track and support clinic and consumer touchpoints, including sending clinic packets and managing outreach lists.
Coordinate marketing support efforts for special projects, launches, and donor campaigns.

Sales, Trade Shows & Growth Enablement

Plan and coordinate trade shows and fertility-related events, including travel and logistics.
Collaborate with the sales team to align messaging, identify target audiences, and share lead insights.
Support internal tracking of application and sales data to uncover trends and marketing opportunities.

Qualifications:

Bachelor’s degree in Marketing, Communications, Business, or a related field.
3+ years of hands-on experience in digital marketing with measurable results.
Strong skills in SEO, Google Analytics 4 (GA4), and email automation platforms.
Experience with campaign performance analysis and reporting.
Proficient in Canva, Adobe Creative Suite, or similar design tools.
Excellent communication and project management skills.
Ability to work independently and proactively within a fast-moving environment.
Comfortable working with cross-functional teams and external vendors or agencies.
Experience in healthcare or fertility marketing is a plus.

Preferred Attributes:

Entrepreneurial mindset with a strong sense of ownership and initiative.
Analytical, creative, and detail-oriented.
Passionate about purpose-driven work in the reproductive health space.

Why Join Xytex:
As a member of the Xytex team, you’ll help shape a brand that transforms lives. You'll work alongside internal stakeholders and top-tier marketing partners to craft campaigns that inspire action and build trust. We offer a dynamic work environment, room for growth, and the chance to make a meaningful impact every day.

Job Type: Full-time

Pay: From $65,000.00 per year

Benefits:

401(k)
401(k) matching
Dental insurance
Flexible schedule
Health insurance
Paid time off
Vision insurance

Education:

High school or equivalent (Preferred)

Experience:

Marketing: 3 years (Required)

Ability to Commute:

Evans, GA 30809 (Required)

Ability to Relocate:

Evans, GA 30809: Relocate before starting work (Preferred)

Work Location: In person

XYTEX

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