HRC Fertility is looking for its newest marketing and community outreach coordinator in Pasadena, CA with support in Las Vegas, NV! If you are adept at social/digital media marketing, performance analytics and are ready to support and develop connections in the wellness and healthcare community, this is the right fit for you!
Summary This role boosts the HRC Fertility brand by positioning regional physicians as leaders in fertility and IVF care. It leads regional social media, digital marketing, content, and outreach to drive growth and engagement. Responsibilities include strengthening referral relationships, hosting patient events, and using data to optimize strategy—all in close collaboration with corporate marketing, PR, and business development teams.
Qualifications: Required BS/BA degree in related study from an accredited college/university
Required 3+ years of relevant experience
Preferred background in fertility or medical-related fields Required proficiency in Canva, Photoshop (or similar), MS Office particularly in PPT and Excel
Preferred proficiency in social medial management tools and CRM tools (Zoho, Salesforce, Hubspot, etc)
Reports to: VP, Marketing and Growth
FLSA Classification: Non-exempt
Key Functions and Responsibilities
· Lead regional strategy for social media, digital content, physician outreach, and community/business relationship development.
· Build and maintain relationships with current and prospective referral sources (physicians, office staff, clinicians, etc.) through regular communication (in-person, phone, email, events) to support patient referral growth.
· Plan and coordinate patient-facing events to enhance brand awareness, including info sessions, community events, and conferences, while maintaining an outreach calendar for HRC physicians.
· Track and report weekly referral volume by source, evaluate outreach effectiveness, and support strategic marketing initiatives.
· Collaborate with corporate and regional marketing, PR, business development, and internal teams (call center, digital design, office leadership) to develop materials and support project execution.
· Analyze marketing and outreach data (e.g., satisfaction surveys, feedback) and conduct market research to inform branding and business development opportunities.
· Manage advertising efforts across appropriate channels and oversee regional vendors and contractors, as needed.
· Ensure all marketing, media, and outreach activities align with organizational guidelines and maintain confidentiality of sensitive information.
Abilities and Knowledge
· Ability to effectively communicate both verbally and in writing, promote teamwork, promote positive human relations and organize with strong management/leadership skills.
· Flexible, yet organized, with the ability to exercise sound judgment.
· Maintains confidentiality.
· Ability to work in collaboration with managers, employees of all levels, and physicians.
· Ability to conduct and collaborate research projects.
· Be familiar with and adhere to HRC and Laboratory Policies & Procedures.
· Provide excellent customer service and patient care.
Team Expectations
· Excellent communication, organizational, phone and computer skills
· Be proactive to eliminate crisis management.
· Maintain confidentiality in all aspects of daily work, recognizing that confidential documents and conversations may need to be appropriately shared within a work group.
· Demonstrate regard for the dignity and respect of all employees, medical staff, and visitors.
· Communicate effectively in a timely manner.
· Keep work area and surrounding areas in a clean and organized manner.
· Coordinate efforts to work effectively with others in a manner that is productive, recognizing that this creates continued development of the “team” concept.
· Interact with fellow employees in a way that promotes a harmonious and cooperative working environment.
· Attend all meetings as required, including occasional weekends and evenings.
· Participate in performance improvement activities.
· Maintain proper attendance and punctuality to ensure that the practice operates in an efficient and cost-effective manner.
· Accept responsibility and accountability for actions.
Job Type: Full-time
Pay: $67,000.00 - $71,000.00 per year
Benefits:
- 401(k)
- Dental insurance
- Health insurance
- Paid time off
- Vision insurance
Work Location: In person
