Creative Strategist - UK E-Commerce Brand
Location: Remote
Working Hours: Monday to Friday, 9:00 AM 5:00 PM UK GMT (minimum 4 hours overlap)
Contract Type: Independent contractor
Language: English only
About Purolabs
Purolabs is a fast-growing DTC supplements brand based in the UK with over 350,000 happy customers.
We create clean, science-backed supplements that actually work - no fillers, no nasties, just real results.
Featured in Vogue, Women's Health, and Evening Standard, our UK-made products are trusted by health-conscious people who refuse to compromise on quality.
The Role
We're looking for a Creative Strategist who lives and breathes performance marketing and creative. You're equal parts strategic thinker and compelling copywriter - someone who owns the creative vision behind our paid social campaigns while writing the scripts, briefs, and copy that bring them to life.
This isn't just about pretty ads - it's about understanding customer pain points, crafting messages that resonate, and driving real growth through performance-focused creative that converts. You should be the kind of person who obsesses over hook rates, studies competitor ads for fun, and gets genuinely excited when you crack a winning angle.
What You'll Be Doing
Strategy & Planning
- Develop end-to-end creative strategies aligned with customer acquisition targets
- Conduct competitor analysis and trend research to keep our creative cutting-edge
- Map out creative testing roadmaps and campaign calendars
Copywriting & Content Creation
- Write compelling direct-response copy, UGC scripts, and ad copy for Meta and TikTok
- Craft hooks, CTAs, and messaging that convert browsers into buyers
- Develop copy for landing pages, email campaigns, and marketing materials
- Translate complex supplement science into clear, benefit-driven messaging
Production & Collaboration
- Create detailed creative briefs for designers and video editors
- Collaborate with our graphic designers and marketing team
- Manage the creative production pipeline from ideation to launch
Performance & Optimisation
- Analyse creative performance metrics including CTR, CPA, hook rate, conversion rate, and ROAS
- Implement A/B testing and rapid iteration based on data insights
- Present weekly performance reports with actionable recommendations
Essential Experience
What We're Looking For
- 2+ years of proven experience in creative strategy and copywriting for DTC brands
- Strong portfolio demonstrating successful paid social campaigns with measurable results
- Significant experience writing scripts for UGC creators, Meta ads, and TikTok ads
- Deep understanding of marketing psychology, emotional triggers, and conversion copywriting
- Data-driven mindset with ability to turn metrics into actionable creative insights
- Exceptional communication skills and obsessive attention to detail
Technical Requirements
- Expert-level copywriting for performance marketing
- Proficiency with Meta Ads Manager and TikTok Ads Manager
- Available during UK working hours (9am-5pm GMT) with minimum 4-hour overlap daily
- Fluent English (written and spoken) - all application materials must be in English
Bonus Points
- Experience with competitor research tools (Motion, Foreplay, MagicBrief)
- Background in health, wellness, or supplements industry
- Understanding of ASA regulations and health claims compliance
- Experience directing on-camera talent or creators
Your Personality
- You live and breathe performance marketing - genuinely obsessed with what makes ads work
- Passionate about creative strategy and social trends
- Excellent communicator who values clarity and over-communication
- Solutions-oriented with high emotional intelligence
- Naturally detail-oriented and triple-checks everything
- Collaborative, adaptable, and thrives in fast-paced environments
Why Join Us
- Fully remote with flexibility during UK hours
- Competitive salary and paid time off (including UK bank holidays)
- Real ownership over creative strategy and direction
- Training opportunities and quarterly growth reviews
- Work on campaigns that genuinely improve people's wellbeing
- Join a fast-growing brand with proven product-market fit and loyal customers
How To Apply
Please submit your application via LinkedIn including:
- Your CV (in English) highlighting your DTC/e-commerce experience
- A link to your portfolio or examples of your creative strategy work
- A 2-minute video introduction telling us why you're excited about this role and what makes you the right fit
Important Requirements
- This is a remote contractor position (not employment)
- Applications welcome from all countries
- Must be available during UK working hours (9am-5pm GMT) with a minimum 4-hour overlap
- All materials (CV, portfolio, video) must be submitted in English
- Applications without both a portfolio and video will not be considered
