ABOUT US
We are part of a leading international group of fertility specialists, including CREATE Fertility and IVI London, providing world-class reproductive healthcare across the UK.
Our clinics are at the forefront of innovation, offering Natural and Mild IVF meaning,gentler, safer approaches that use little to no fertility medication alongside a full range of advanced treatments, including IVF, IUI, ICSI and fertility preservation.
Together, we are committed to evidence-based treatments, cutting-edge technology and personalised, patient-focused care helping to give every patient the best possible chance of success.
ROLE PURPOSE
The Brand Marketing Executive plays a key role in supporting the execution of CREATE Fertility's marketing strategy across multiple brands including ABC IVF, Vitanova, and IVI UK. This position supports the Brand Marketing Manager in delivering engaging, patient-focused content across digital and offline channels.
Working across many of our Northern European brands (CREATE Fertility, Vitanova, abc ivf & IVI UK) the Brand Marketing Executive will deliver website content, manage our social media ratings and reviews, email campaigns, virtual and live patient events and produce marketing materials such as videos, blogs and brochures.
DUTIES and OBJECTIVES
Key Responsibilities:
- You’ll work with the team face-to-face in our Farringdon office at least 2 days per week.
- The Brand Executive will be responsible for creating compelling written, visual and video content for our websites, social media channels, email campaigns and brochures.
- You’ll deliver lead nurturing emails in our automated CRM flows, as well as write copy for blast emails and relevant offers, to drive demand for clinic visits
- You’ll work closely with staff in our clinics and other back office departments to ensure that our brands are represented properly at every stage of the patient journey.
- You’ll build relationships with previous patients to create a portfolio of patient ambassadors to use for testimonials, videos, reviews, events and PR opportunities.
- You’ll manage our social media channels, creating a content calendar and producing content and posts.
- You’ll monitor competitor activity to ensure that we remain competitive in the market and are offering our patients the best experience.
Qualifications, Experience / Personal Specification
- We are looking for someone with a Marketing, Business or English degree and a minimum of 3 years of professional marketing experience. If you don’t have one of the mentioned degrees, additional years marketing experience will be considered.
- You must have a clear and compelling writing capability and strong attention to detail. Previous marketing communications writing experience is required. You will be asked to provide examples as part of the interview process.
- Professional social media experience managing social channels and communities desired.
- Video editing and Photoshop skills would be a bonus. Please be prepared to share examples of any previous work you’ve done in this area.
- We are a busy marketing team managing multiple projects simultaneously, so we need a Marketing Executive who is organized, proactive, communicative and able manage multiple tasks simultaneously.
- We are a collaborative team where everyone’s ideas are welcome so we are looking for someone who openly shares their thoughts and opinions.
Collaboration and Communication:
- Work closely with internal stakeholders including the clinical, operations and digital teams
- Attend regular brand and campaign planning meetings
- Liaise with external agencies (e.g., designers, videographers) when required
Continuous Improvement:
- Stay up to date with digital and social media trends
- Proactively suggest new ideas and content formats to improve engagement and reach
KEY RESULTS/ KPIs
- Social media engagement and follower growth across platforms
- Website content freshness and accuracy (quarterly review)
- Volume and quality of patient testimonials collected and published
- Email open rates and click-through rates above industry benchmarks
- Successful delivery of events measured by attendance and post-event feedback
QUALIFICATIONS
Minimum Requirements:
- Education: Degree in Marketing, Business, Communications, English or a related field (or equivalent experience)
- Experience: Minimum 2 years in a marketing role, ideally in a content-focused or brand communications role
Technical Skills:
- Strong written communication and proofreading skills
- Proficiency with social media management platforms (e.g. Hootsuite, Meta Business Suite)
- Experience with email marketing platforms (e.g. Mailchimp or similar)
Soft Skills:
- Highly organised and able to manage multiple projects simultaneously
- Confident communicator who contributes ideas and takes initiative
- Strong attention to detail and sense of brand tone
Preferred Qualifications:
- Video editing and graphic design skills (e.g., Adobe Premiere, Canva, Photoshop)
- Experience working in healthcare, wellness, or other sensitive consumer sectors
- Understanding of SEO principles for web content
- Experience engaging patient or customer communities through storytelling or events