Global Senior Marketing Manager Women's Health

Perrigo • Morristown, NJ, US • 2w ago

At Perrigo, we are driven by our mission to Makes Lives Better Through Trusted Health and Wellness Solutions, Accessible to All. We are proud to be a Top 10 player in the European Consumer Self-Care market and the largest U.S. store brand provider of over the counter and infant formula. Dedicated to providing The Best Self-Care for Everyone, we are the people behind the brands you trust. We are Opill®, Compeed®, Solpadeine®, NiQuitin®, ACO®, and many more. We Are Perrigo. We are committed to enhancing the wellbeing of our colleagues and consumers alike. We pride ourselves on fostering an inclusive, collaborative culture where each person can experience a sense of belonging.

Join us on our One Perrigo journey as we evolve to a blended-branded business to win in self-care.

Description Overview

We are currently looking for a Global Senior Marketing Manager Women’s Health to join our Perrigo Marketing Team in Morristown, NJ.

The Global Senior Marketing Manager of Innovation, Growth and Portfolio management for Women’s Health is a strategic leader responsible for innovating within new categories and accelerating our existing businesses with a focus on our Global business. This role requires expertise in identifying growth opportunities, optimizing brand performance, and aligning commercial strategies with market needs. Experience in building mega brands within a brand architecture will be a pre-requisite. The ideal candidate will possess a blend of marketing acumen, operational discipline, and a passion for improving the well-being of women through impactful product offerings. A strong focus on collaboration, responsiveness, and cross-functional teamwork is essential to ensure alignment across regions and markets. Candidate to be based in the Morristown/NYC/surroundings. Reports to Global Director of Innovation and Growth for Women’s Health.

Scope of the Role

Architecture, Brand Identity and Positioning in Women’s Health:

Develop and execute brand strategy / mega branding – clear and consistent brand identity
Deep consumer and customer understanding (especially US customers/retailers)
Digital and omni-channel experience
Strong analytical skills and data-driven decision-making
Global/local collaboration
Multi-functional team leadership
Hands-on execution / executional excellence / operational discipline
Full P&L ownership including country tracking

Regional Strategy Development and single point of contact for Women’s Health within our Global business:

Collaborate closely with clusters and marketing leads across the USA and Europe regions to craft a strong global strategy that feeds into the regional strategy specifically for our women’s health product portfolio.
Identify growth opportunities within the women’s health segment, develop a clear strategy to enter these segments and then adapt them to meet the unique needs of each market, ensuring the regional strategy is both relevant and impactful.
Facilitate cross-functional partnerships with country teams to ensure the seamless execution of strategies tailored to markets’ unique need.

Maintain cohesive Brand Identity and Positioning in Women’s Health:

Develop and maintain a cohesive brand identity and positioning for existing women’s health brands, especially in light of increased need for Global brands that halo on/from each other by ensuring consistency in messaging and positioning across all markets.
Formulate and implement comprehensive marketing strategies aimed at driving brand growth and increasing market share in the women’s health category.
Adapt global women’s health strategies to align with local market requirements, ensuring that they resonate with consumer needs and preferences.

Experience Required

Typically these skills are acquired with a Bachelor’s degree and a minimum 8 years’ experience in consumer marketing in global organizations, with at least 4 years in a management role, primarily in the US market
Preferred experience in consumer healthcare/regulated markets
OTC and / or FMCG experience within recognizable blue-chip companies
Proven track record of identifying white space opportunity and building consumer-desired innovation
Proven ability to turn data into actionable insights and the ability to engage, influence and collaborate cross functionally

Benefits
We believe our people are our greatest asset. Alongside competitive compensation, we offer benefits tailored to supporting you and your family, as well as career development opportunities to ensure you feel valued and supported, both professionally and personally.

Find out more about Total Rewards at Perrigo.

Hybrid Working Approach
We love our offices and the setting they provide for in-person collaboration and celebration. But we also appreciate the opportunity to work remotely can energise you too, so we promote flexibility with the ability to work two days a week from home in many roles.

We are proud to be included in the Forbes list of "America's Best Employers by State 2024". Find out more here

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We are an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or other characteristics protected by law. #weareperrigo