Job Description:
At Ferring Pharmaceuticals, we help people around the world build families and live better lives. We are entrepreneurial and innovative, with a global team focused on scientific advances in the areas of reproductive and women’s health, gastroenterology and urology. Ferring + You is all about working together and sharing ideas, so that we can bring science to life for patients around the world.
Our Commercial teams collaborate as trusted partners with patient groups, clinicians, policy makers and the scientific community to identify and develop new opportunities to help patients. Customer centric, we offer an empowering, entrepreneurial culture – and a place to thrive and grow.
Ferring+You
You will be responsible for executing the Brand Plan and accelerating portfolio growth for our Reproductive Medicine franchise, which includes key brands for the business. Your role will involve promoting these brands through innovative marketing activities across multiple channels in the customer journey including face-to-face and digital platforms.
Your day at Ferring
As a Product Manager you will be responsible for:
Operational plan and tactics
- Design and adaptation of international marketing strategy to local market.
- Translation of strategy to the creation of a detailed tactical and operational plan, aligned with global strategy
- Creation and adaptation of promotional materials including digital and face to face sales materials as well as patient support materials
A&P planning and spend
- A&P planning and tracking phased by project and month
- Input into sales budget forecast and reforecasting through the year
Market insights
- Tracking product, market and competition through the year. Work in collaboration with analytics lead to understand sales and track success of campaigns. Propose corrective actions.
Meetings
- With the NSM plan and lead 1to 2 sales meetings per year.
- Presentation of promotional materials and insights/ trends at kick off meetings and training of Sales Representatives and other stakeholders in the business
- Plan and lead key IVF conferences during the year particularly FSANZ and ANZREI
Relationships
- Collaboration with the sales team and medical as well as key functions including Regulatory and Finance.
- Develop and maintain good relationships with KEEs and key societies. Spend time in field (1 day per month) with the purpose of validating messaging and tactical implementations, gain insights
Behind our innovation…There’s you
To be successful in this role, you should have the following competencies:
- Degree in marketing, business or health related field required
- At least 3 years' experience in a similar role within the pharmaceutical industry
- Experience in specialty products and ideally women’s health would be highly regarded
- Strong operational marketer with a focus on tactical execution, including strong digital capabilities to drive the Reproductive Medicine brands
- Excellent project management and organization, managing multiple projects simultaneously and ensuring timely delivery
- Good financial acumen, with the ability to budget and manage financial resources effectively
- Leadership and Team Collaboration: leading the operational and tactical element of the brand promotion and fostering collaboration across sales and medical.
- Strong market research and analysis skills, using market insights and analysing brand data to inform marketing decisions
- Digital marketing proficiency. Expertise in digital channels, including email communication and other digital communication channels.
- Excellent Communication Skills: Strong verbal and written communication skills to convey brand messages clearly and persuasively
People come first at Ferring
- Accredited Great Place to Work® employer, offering hybrid and flexible work arrangements and comprehensive benefits for its employees.
- Get inspired from our commitment to advocate for everyone’s right to build a family, no matter who you are, where you live or who you love
- Our inclusive support package – “Building Families at Ferring” provides equal and accessible policies for all employees who wish to start their family journey, ensuring a global standard, irrespective of location and role
- Parental leave for both birthing and non-birthing parents
- Extended support on family building journey
Making a difference in the life of millions of people means we succeed by working together. Our diverse backgrounds, experiences, expertise, and perspectives enable us to find solutions to even the most challenging problems, and our success is tied to each team member’s contributions. Imagine the power of your career when it’s Ferring + You.
Behind our purpose… There’s you
If our mission and your vision are aligned, please apply!
We strive to build and maintain an inclusive and diverse workplace with equal opportunities and mutual respect for all employees regardless of their backgrounds and socioeconomic status.
Location:Ferring Australia
