The Marketing Manager is responsible for assisting and implementing marketing initiatives that reflect the company vision, values, brand and strategic strength. The Marketing Manager will also be responsible for leading the company’s efforts in community events and digital presence.
Essential Responsibilities:
- Assists with the development and implementation of a Marketing Action Plan and Marketing Budget
- Manages relationships with outside marketing agencies
- Manages relationships with local community groups (e.g. Men Having Babies, various women’s societies, etc.)
- Assists with defining practice sales strategies, initiatives, and performance goals
- Accountable for marketing efforts to obtain increased patient referrals
- Establishes a system to monitor effectiveness of marketing, and advertising strategies
- Represents the practice in public relations functions, seminars, and media events
- Promotes actively the positive image of the practice to internal and external audiences
- Supervises the monitoring of patient satisfaction through regular review and compilation of Patient Surveys in a format that permits constructive feedback to all practice departments
- Provides insightful market competition analyses and develops pro-active strategies
- Defines marketing strategies, performance goals, and consistently meets objectives
- Assists in the development of marketing materials including advertisements, newsletters, website, annual reports, and other promotional items
- Oversees the social media strategies including development of content for the different mediums (i.e. blog, Facebook, Instagram, YouTube, and the public relations page)
- Leads all aspects of patient-focused community events
- Conducts market intelligence and provides market research information
- Use the Salesforce platform to track patient volume, etc.,
- Other duties as assigned.
Education/Experience:
- Bachelor’s Degree or higher in marketing or related field.
- 2- 3 years’ experience with direct-to-consumer marketing, preferably in the healthcare industry.
- Previous experience in the fertility industry and/or interfacing with OB/GYN’s preferred.
Why You'll Love Working Here – Our Amazing Benefits:
🌟 Comprehensive Health Coverage: Medical, dental, and vision plans for our full-time employees, along with complimentary basic life insurance, Employee Assistance Program, and long-term disability insurance. FREE employee only healthcare coverage option is also available.
👨👩👧👦 Family Building Support: Take advantage of our comprehensive fertility benefits, adoption assistance, and surrogacy support to help grow your family.
🤱 Paid Parental Leave: Generous maternity, paternity, and partner leave so you can focus on what matters most.
🌴 Plenty of Paid Time Off: Start with 18 days of PTO annually and enjoy 11 paid holidays, including one floating holiday to use as you choose!
💼 Retirement Ready: Invest in your future with our 401(k) plan, featuring a competitive company match and full vesting after just 2 years.
💳 Lifestyle Spending Account: Access a company-funded account to reimburse expenses that boost your physical, financial, and emotional well-being.
💚 Health Savings Account (HSA): If eligible, enjoy regular employer contributions to your HSA with every paycheck.
🙌 Rewards for Connections: Earn extra money with our Employee Referral Program—your network is invaluable!
📚 Growth Opportunities: We support your career with continuing education reimbursement and dedicated time off for professional development.
🧘 Premium Calm Health Subscription: Enjoy a free premium Calm Health app subscription to support your mental wellness.
💡 Emotional & Work-Life Support: Through our Employee Assistance Program (EAP) with SupportLinc, you'll have access to emotional well-being and work-life resources whenever you need them.
🐾 Extra Peace of Mind: Explore additional coverage options including Accident, Critical Illness, Hospital Indemnity, and Pet Insurance, to suit your needs.
