Senior Manager, Influencer Marketing & PR

cocokind • Full-time • San Francisco Bay Area, US • $110k - $135k / year • 2w ago

About cocokind

cocokind is a community-first beauty company promoting stress-free beauty for all. Founded in 2015 by CEO Priscilla Tsai in response to dealing with her own skincare issues, the company’s mission is to provide effective skincare products gentle enough for sensitive skin at an accessible price point. cocokind merges results-driven skincare, community, transparency, and sustainability to consistently challenge the status quo in the beauty industry.

cocokind is a high-growth business that has rapidly bootstrapped its way to profitability and scale. cocokind has a robust DTC business coupled with a strong national retail presence at Target, Ulta, Whole Foods, Amazon, and more. The business continues to scale, and will be strategically expanding distribution, product innovation, as well as target consumer demographics - to deliver our promise of stress-free beauty for your skin, your well-being, the environment, and your wallet.

We have a strong culture of autonomy and accountability and are committed to fostering healthy work-life balance. We are investing significantly in our marketing team to support ambitious growth in the coming months and years.

Sample press:

The Bold Glamour Filter Inspired cocokind’s New Campaign (Glossy)
cocokind’s Priscilla Tsai is Challenging the Beauty Industry’s Messaging (PureWow)
I Was Shocked by How Buttery Soft My Skin Felt After Using This Serum (InStyle)
Secrets of Scaling: How the Founder of cocokind Doubled Down on Vulnerability (Forbes)

About the Role

cocokind is seeking a Senior Manager of Influencer Marketing & PR to define, develop, and implement robust influencer strategies to drive brand awareness and build a broad reach of advocates across the influencer space. This role is a critical contributor to the overall cocokind organization, responsible for the development and activation of influencer marketing campaigns that build cocokind’s brand awareness and brand distinction. If you are a pop culture enthusiast who knows how to tap into influencer and creator partnerships to elevate brands, this role is a great fit for you!

The Senior Manager of Influencer Marketing & PR will report to cocokind’s CMO, oversee three Associates, and work closely with the CEO/Founder. This is a hybrid position based in the San Francisco Bay Area and will require some travel to Los Angeles or other locations for work events.

What you’ll do:

Strategically manage influencer marketing, including relationship management, and holistic influencer programs from identification, through ideation and execution, while aligning with cocokind’s unique and transparent brand identity.
Build influencer and creator partnerships grounded in authenticity, purpose, and community values rather than fleeting trends.
Implement the influencer marketing strategy, establishing and nurturing long-term partnerships that align with cocokind’s mission of challenging beauty norms.
Drive initiatives that prioritize education and connection, positioning cocokind as a brand built for real people and real results.
Manage the influencer marketing budget effectively, ensuring every dollar aligns with achieving maximum results and impact.
Lead and mentor a team, fostering a culture of creativity, authenticity, and collaboration, and encouraging new ideas that disrupt the traditional influencer landscape.
Monitor and report all influencer analytics regularly - key metrics on engagement, posts, reach, and more.
Help ideate and execute influencer events of all types and sizes.
Stay informed about current trends and industry changes, contributing to the evolution of influencer marketing strategies.
Direct impactful influencer campaigns, ensuring they perform and deliver tangible results.
Manage PR agency, ensuring top-tier, impactful placements for industry awards, product launches, and evergreen consumer coverage, ensuring alignment with cocokind’s differentiated voice.

Who you are:

4-6 years of influencer marketing experience and a proven track record of success, ideally within the skincare and/or beauty industry.
You embrace being a disruptor and are excited to challenge conventional beauty marketing norms, creating campaigns and partnerships that prioritize the community over trends.
Comfortable breaking away from “how it’s always been done” to create strategies that feel uniquely cocokind—authentic, beneficial, and values-driven.
Experienced in identifying and fostering relationships with brand-aligned influencers and creators who share cocokind’s commitment to transparency and honesty.
Expert knowledge of social media platforms and how influencer content is executed - Facebook, Instagram, Twitter/X, YouTube, TikTok.
Must have experience working with influencers to negotiate content plans that strategically drive results.
Comfortable using various social media analytics tools, such as Tribe Dynamics, to track campaign performance to goals.
A deep passion for social media and influencer marketing - you love looking out for the latest creators, trends, and innovative brand executions.
Strong interpersonal and presentation skills with confidence, fostering strong relationships in the influencer space.
Embrace the challenge of a fast-paced environment, prioritize effectively, and handle multiple projects with flexibility.
Strong communicator who can thrive in a hybrid-remote organization and work cross-functionally to achieve results.
Passion for growing businesses and consumer products, with a consumer-first approach.
Results-driven, motivated by achieving measurable success while continuously challenging yourself and the team to grow.
Passionate about growing businesses and building something different—a company that prioritizes community and authenticity over everything else.

What’s in it for you:

Competitive Salary (DOE)
Performance-based bonus
Unlimited flexible time-off policy
$500 remote office set-up stipend
Full healthcare, vision, and dental plan
Healthcare and dependent care FSA
Employee life insurance
401K plan
$10,000 Lifetime Fertility & Family Building Program
$50/month wellness budget
$75/month remote work budget
Employee + Family and friends discount

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity, status as a veteran, and basis of disability or any other federal, state or local protected class.