Job Title: U.S. Strategic Account Manager Vytelle ADVANCE
Company: Vytelle
Reporting to: Vice President Global Sales
Direct Reports: None
Location: Remote - US
Status: Full Time Exempt
About Vytelle
We are a global precision livestock company reshaping how cattle producers worldwide unlock animal performance. Our portfolio includes world class Bovine phenotypic and genotypic data capture system via Vytelle SENSE and Vytelle INSIGHT which enables producers to accurately select desired traits to continually produce elite progeny, coupled with Vytelle ADVANCE
In Vitro Fertilization Service, which enhances the speed at which genetic improvement can be made.
Role Overview
The U.S. Strategic Account Manager is responsible for managing and expanding relationships with key clients in the bovine IVF industry. This is a demand creation role that will involve working closely with performance seedstock producers, existing Top Tier Vytelle satellite customers, key opinion leaders (KOLs) and IVF ecosystem partners to drive business growth through partnerships using innovative reproductive technologies. The role will lead initiatives to enhance customer experience, maximize revenue, build new strategic partnerships, and develop channel strategies that strengthen Vytelle’s position in the cattle industry. Critical relationships and additional responsibilities include, but are not limited to, working with the Vytelle team in marketing, operations and the development of programs while maintaining long-term relationship with clients after the point of sale.
Key Responsibilities - Demand Creation
- Responsible for successfully closing sales-qualified leads and converting them into new business opportunities directly or via satellite partnerships
- Identify, nurture, develop and close new on-farm, access point and satellite partners in regional territories to grow market share.
- Deploy pricing strategies for maximum shared value based on company targets and policies
- Drive business development by upselling and cross-selling to enhance client
- Business Partnership Development and Management
- Design, develop and execute a business partnership approach with Top Tier Satellites. Build partnerships with IVF ecosystem participants and develop models that deliver growth and expansion of the unique Vytelle experience to satellite clients. Delivery of KPIs within the region, including revenue and donor growth
- Foster long-term partnerships by understanding the unique needs of each satellite and client to ensure mutual success.
- Collaborate with satellite managers to identify opportunities to expand services and increase market penetration in new regions and new customer
- Lead quarterly business reviews with satellite managers, providing insight on performance metrics, discussing, and gaining commitment on future goals and identifying additional growth opportunities.
- Customer Experience
- Deploy & enforce playbook on desired customer experience, recommend innovative new processes and models
- Serve as a liaison between clients and internal teams, facilitating smooth communication and collaboration to drive client satisfaction and business
- Develop and maintain strong relationships with existing on-farm performance seedstock customers, driving long term relationships through consultative selling. Finding and closing new on-farm customers and generating repeat business from seedstock customers.
- Engage with breed association key opinion leaders (KOLs) to develop targeted strategies and programs to drive the adoption of bovine IVF solutions within these influential networks.
- Reporting & Forecasting to track sales performance, client satisfaction, IVF Required use of company CRM-Hubspot and other reporting tools to drive business outcomes.
DELIVERABLES
- Meet and exceed budgeted Vytelle ADVANCE US revenue to be defined
- Meet and exceed Vytelle ADVANCE territory revenue to be defined
- Meet and exceed Quarterly Donor numbers and Growth in territory to be defined
- Creation and Submission of annual individual satellite marketing plans
- Perform quarterly business reviews with top tier satellites
- Manage accounts receivable for territory
- Role Model Behaviors – Customer centric, results oriented, accountability, strategic thinking, effective communication
Vytelle’s Core Values
Leadership: Inspire and serve and seek the best in each other
Endurance: Pacesetter, takes action and realizes results
Pioneer: Infinitely curious, catalyst and listens for ideas
Love: Contagious passion for customers and our purpose
Count on me: Take accountability, Depend on each other and Adaptable.
Ability to adopt and adhere to Vytelle’s Foundation: The Common Thread of Integrity, Respect and Trust
In addition to:
Teamwork: Establish and maintain positive working relationships with others, both internally and externally, to achieve the goals of the Company. Set goals, resolve problems, and make decisions that enhance the Company’s effectiveness.
Team Member Orientation: Anticipate, understand, and respond to the needs of team members to meet or exceed their expectations.
Direction and Decision making: Positively influence others to achieve results that are in the best interests of the Company. Assess situations to determine the importance, urgency, and risks, and make clear decisions are timely and in the best interests of the Company.
Skills And Attributes
Ability to manage high-value relationships, drive revenue and ensure long-term mutual success for customer and company
- Account Management Expertise: Ability to develop and execute long-term strategies for client relationships
- Sales Acumen: Strong skills in consultative selling, negotiation, and closing deals
- Strategic Thinking: Ability to align solutions with the client’s business goals and objectives
- Business Development: Proficiency in identifying new opportunities within existing accounts to drive growth
- Project Management: Ability to oversee multiple projects, timelines, and stakeholders within the account
- Communication Skills: Clear and persuasive communication, both written and verbal, with internal teams and clients
- Problem-Solving: Strong critical thinking and troubleshooting abilities to address client challenges
- Data Analysis: Capability to use data and metrics to make data-driven decisions and demonstrate value to clients
- Relationship Builder: Exceptional interpersonal skills to build trust and long- lasting relationships with key stakeholders
- Customer-Centric: Strong focus on understanding and meeting the client’s needs and challenges
- Proactive: Takes initiative to identify and act on opportunities to improve client outcomes and account performance
- Resilient: Ability to remain calm and adaptable under pressure, maintaining positive outcomes
- Collaborative: Works well with cross-functional teams to deliver comprehensive solutions to clients
- Results Driven to achieve measurable outcomes
Experience And Qualifications
- Bachelor’s degree in animal science or similar
- 3-5 years’ experience in sales, account management, or business
- Deep knowledge of bovine reproduction, IVF procedures and livestock breeding
- Proficient PC skills including internet and Microsoft Office suite of
- Proficient in the use of HubSpot and/or other CRM
Physical Requirements
- Ability to travel to client locations, farms and trade shows. This may include driving or flying and overnight stays. Travel may constitute 25-30%% of the role.
- Ability to move around farms and livestock facilities, which may include walking on uneven terrain, standing for extended periods and climbing steps.
- Must be able to lift and carry items such as demonstration and/or marketing materials.
- Ability to work in varying conditions, such as being outdoors, in barns or other agricultural settings with exposure to livestock and potentially loud environments.
- Flexibility to work outside standard business hours when visiting farms, attending industry events or responding to urgent client needs.
EQUAL EMPLOYMENT OPPORTUNITY POLICY
Vytelle provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.
In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification form upon hire.
