Job Title

BU Head - Urology

Location:

Mumbai

At Sun Pharma, we commit to helping you “Create your own sunshine”— by fostering an environment where you grow at every step, take charge of your journey and thrive in a supportive community.

Are You Ready to Create Your Own Sunshine?

As you enter the Sun Pharma world, you’ll find yourself becoming ‘Better every day’ through continuous progress. Exhibit self-drive as you ‘Take charge’ and lead with confidence. Additionally, demonstrate a collaborative spirit, knowing that we ‘Thrive together’ and support each other’s journeys.”

Key Responsibilities

Job Summary: BU Head would be required to develop and Monitor sales & marketing strategy to drive profitable growth with increased market share. Oversee brand strategies and drive key brand market share and prescription share increase. Implement best-in-class sales & marketing practices with a drive for innovation. The role also requires the incumbent to develop leaders who can shoulder the growth of the business. The role requires the incumbent to ensure that the business unit delivers profitability objectives.

Key Decisions And Authority Limits

Decision regarding allocation of budgets for direct investment brands.
Decision on the strategy for the increase in the market share of the product in terms of IMS ranking and prescriptions
Decide on pricing and placement of product
Decision regarding the quality and productivity of people
Optimal decision making (as opposed to reactive, stop-gap decisions which then become precedents)
Decision regarding succession plans for the key positions within the group
Decision on implementation of Innovative ideas, special campaigns, and price pack changes
Decisions related to Digital Marketing initiatives
Decision regarding the division’s marketing strategies & implementation timelines to achieve healthy cash flow, margins, growth & market share (sales & prescriptions)
Decision on expense & revenue budgets
Resource pooling plan within the division
Target setting for territories, Areas, Regions, Zones
Brand portfolio management. Identification of key brands & new introductions
Identification of potential candidates for acquisition
Decision on implementation of Innovative ideas, special campaigns, and price pack changes KOL management
Decision regarding succession plans for the key positions within the group
Decisions related to Digital Marketing initiatives
Pro-activeness & consistency in the decision-making process
Decisions related to motivational schemes – incentives, reward system, training, and development needs, etc.

Major Challenges

Keep pace with and align with market developments.
Needs to be aware of market dynamics, fluctuations, innovations, etc.
Understands scientifically how various product are placed in relation to competitor products and devise appropriate strategies to deal with them
Perform detailed sales reviews for accurate and effective sales management.
Mitigate Risks and take advantage of being one step ahead of the competition to build a brand during the window of opportunity.
Understand the market potential and drives the business
Make recommendations to Top Management for the acquisition of new companies and products
Influence highly intellectual people/ Doctors about products and therapies
Build relationships and develop loyalty with senior customers and decision-makers
Establish & implement Business Processes and systems
Generate healthy cash flow & margins
Deliver market growth
To be among the top 3 brands in every brand category
Competitor analysis: Knowing the competition at each step, anticipating their strategies & work proactively to have an upper edge
Consistent achievement of high productivity & incremental productivity
Channelize expenses towards the right brands, campaigns, customers for high ROI
Achieve scale quickly with new introductions.
Achieve consistency in performance- Both earnings & savings
Generate prescriptions from every customer
Ensure that at least 80% of the field force achieves targets & earns incentives
Resource pooling within the division
High accountability: To build a team of consistent performers & weed out the inconsistent ones
Mentoring process to create a new set of leaders
Time-bound executions of strategies
Excellent understanding of goals, responsibilities, domain knowledge, customer relationship, product knowledge, in clinic effectiveness of every team member
Strong review mechanisms to monitor the progress of various assignments
Alignment of field force & other support functions with the division’s vision & goals for better success.
People-intensive industry- better coordination & man management skills for the smooth functioning of the team.
Healthy relationship & understanding with other support functions for smooth implementation of strategies.

Job Requirements

Educational Qualification

B. Pharma, MBA / similar/ equivalent professional qualification

Experience

16+ years of experience in Marketing & Sales, Ability to manage large business and complex geographies is essential for this role, should have handled similar P&L role or if internal promoted then either marketing head or sales head with relevant exposure

Additional Skills: Pharma Industry only

Your Success Matters to Us

At Sun Pharma, your success and well-being are our top priorities! We provide robust benefits and opportunities to foster personal and professional growth. Join us at Sun Pharma, where every day is an opportunity to grow, collaborate, and make a lasting impact. Let’s create a brighter future together!

Disclaimer: The preceding job description has been designed to indicate the general nature and level of work performed by employee within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees as assigned to this job. Nothing herein shall preclude the employer from changing these duties from time to time and assigning comparable duties or other duties commensurate with the experience and background of incumbent(s).

SUN PHARMA

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