birthFUND is Hiring a Marketing & Social Media Manager

Who We Are

birthFUND is galvanizing a network of families to stand in the gap for other families across the country to help expand access to quality maternal healthcare. Created in response to the surging maternal mortality crisis, the persistently rising rates of maternal mortality, and the high rate of traumatic birth experiences in America, birthFUND was established to fill a gap in maternal care that has yet to be supported by legislative change. Through an innovative community-led fundraising model, backed by a strategic corporate matching program, we are expanding access to midwifery services, one family at a time. And we are building a coalition that will address the crisis, one system at a time.

About The Role

We’re searching for a Marketing & Social Media Manager to lead and execute a cohesive, engaging, and informative marketing and content strategy for birthFUND. This role will require a balance of strategic marketing expertise and hands-on social media management. Working closely with our Founder and Executive Director, Elaine Welteroth, you’ll develop and implement campaigns that amplify our mission, highlight our impact, and drive growth.

You’ll oversee and manage all aspects of our marketing strategy, including content creation across social channels (Instagram, TikTok, LinkedIn, Threads), digital campaigns, email campaigns, community engagement, and partnerships, to elevate awareness about the maternal mortality crisis and promote our fundraising initiatives. This role will involve leveraging our founder’s social presence through close collaboration, creating compelling content that highlights our mission and impact. This role also involves measuring performance metrics and optimizing campaigns for maximum reach and impact, while maintaining alignment with birthFUND’s voice and values.

What You’ll Do

Marketing Strategy & Management

Develop and implement a comprehensive marketing strategy to amplify birthFUND’s mission and initiatives, including fundraising campaigns, partnerships, and community-building efforts.
Create and oversee integrated marketing campaigns that span social media, email, digital ads, and partnerships.
Collaborate with the Strategic Comms team and external partners to develop marketing materials that support fundraising efforts and corporate sponsorships.
Analyze and report on marketing performance metrics (email open rates, fundraising conversion rates, campaign reach, etc.) to inform data-driven strategies.
Use monthly reports, analytics and data to recommend marketing strategies and campaigns to improve engagement and analytics.
Identify opportunities for brand partnerships, cross-promotions, and other collaborations to expand birthFUND’s reach, alongside the Founder and birthFUND team.
Ideas and execute all marketing strategies for events hosted or attended by birthFUND.

Social Media Management

Partner with the Founder, birthFUND team, and Strategic Comms team to craft a social media strategy.
Maintain social media SOPs, best practices, and brand/voice deck for birthFUND.
Create and schedule content for our social media channels (including but not limited to Instagram, TikTok, LinkedIn, and Threads).
Script, edit, and design content, including graphics, videos, and captions, ensuring alignment with birthFUND’s brand and messaging.
Stay on top of social media trends, identifying ways to incorporate them into our strategy to maximize engagement - including integration and collaboration with the Founder’s profiles.
Oversee community engagement by responding to comments and DMs in a timely and thoughtful manner.
Outline a social media strategy and/or plan for each event birthFUND hosts or attends, including shot lists, scripts, equipment needed, etc.
Own communication with third-party partners to plan and execute on content collaborations.

Campaign Management

Plan and execute digital fundraising campaigns, ensuring seamless integration across all marketing channels.
Develop strategies for growing our online community and activating supporters through impactful campaigns and storytelling.
Own communication with external partners and collaborators to ensure successful content partnerships and marketing initiatives.

Cross-Functional Collaboration

Attend weekly internal marketing & comms meetings to align on upcoming priorities, campaigns, event plans, etc.
Attend bi-weekly Strategic Comms meetings to align marketing and social media strategies with birthFUND’s overall goals.
Work closely with both internal and external birthFUND team members to support marketing efforts for fundraising events and initiatives.

Who You Are

You’re an innovative creator & storyteller who loves crafting voice-y captions that entertain, educate, and convert.
You’re experienced in creating cohesive marketing strategies and are equally comfortable executing the day-to-day content creation.
You have a deep interest, passion, and understanding of our mission and issues involving maternal health + midwifery
You’re excited by the opportunity to elevate a mission-driven brand and make a meaningful impact on maternal health outcomes.
You love a TikTok rabbit hole (in the name of research, of course) and know how to execute on the latest trends.
You’re willing to go the extra mile to make content that resonates.
You’re comfortable jumping in to put together a quick video edit or graphic to jump on a trend, even though you’ve already got a bank of content pre-planned and ready to schedule.
You’re self-motivated and comfortable working autonomously while keeping your commitments and staying accountable to others.
You’re analytical and data-driven, using performance metrics to inform your decisions and optimize strategies.
You're detail-oriented, highly organized, deadline-oriented, and excellent at staying on top of a growing to-do list with shifting priorities.
You’re enthusiastic about marketing & social media and have a genuine passion for utilizing it to build community and cultivate meaningful relationships.
Your growth mindset and openness to receiving direction enables you to use feedback as a tool to grow and learn in a highly collaborative role.
While you’re a skilled writer and content strategist, your greatest strength is in your creativity and drive for continuous improvement. In fact, you’re already thinking about how to take birthFUND’s content to the next level.
Your entrepreneurial spirit and “no task is too small” mentality have you excited to join a small team to build on our existing strong foundation and take it to new heights.
You’re passionate about the intersection of marketing, social media, and social impact, and you’re eager to bring that energy to birthFUND.

Your Qualifications

3+ years of experience in marketing and social media management, with a proven track record of developing and executing successful marketing campaigns.
Excellent copywriting skills, as well as verbal and written communication skills
Knowledge of marketing analytics tools (e.g., Google Analytics, social media insights, email marketing platforms) and experience using data to optimize campaigns.
Strong design instincts
Well-versed in social listening and community engagement
Open to working the occasional late night or weekend to support priority initiatives and events
Excellent organizational skills, with the ability to manage multiple projects and deadlines simultaneously.
Passion for birthFUND's mission and alignment with birthFUND’s values

Please fill out this form to apply: https://forms.clickup.com/9011211946/f/8chrbna-591/EMI7KPH4M7F6XZVHK3

birthFUND is seeking an independent contractor to serve as our Marketing & Social Media Manager. To be eligible for this role, you must operate as an independent entity with an EIN (Employer Identification Number) separate from your Social Security Number. We welcome proposals from individuals and agencies, with a preference for individuals or smaller teams who align closely with our mission and values.

birthFUND is an equal opportunity employer building an inclusive workplace. We encourage applications from candidates from marginalized groups and LGBTQ communities. We encourage BIPOC applicants, LGBTQ applicants, candidates of all genders, and people who are differently-abled to submit applications.

birthFUND

Latest Jobs

Marketing & Social Media Manager