Description

Brand Lead, Urology

About Astellas

At Astellas we are making treatments that matter to people.

We are tackling the toughest health challenges putting the patient at the heart of every move we make.

Our global vision for Patient Centricity is to support the development of innovative health solutions through a deep understanding of the patient experience. At Astellas, Patient Centricity isn’t a buzzword - it’s a guiding principle for action. We believe all staff have a role to play in creating a patient-centric culture and integrating an awareness of the patient into our everyday working practices, regardless of our role, team or division.

We have developed ground-breaking, innovative medicines in immunology, oncology and urology. Our medicines are extending and saving the lives of cancer patients, making transplantation possible and improving the quality of life for those living with conditions where needs are often overlooked.

We take a patient-focused approach, that allows us to convert brilliant early science into treatments and solutions that directly improve and save patients’ lives.

From lab to clinic to patient, we focus on the most promising science, empower the best talent to pursue it, and develop life-changing solutions alongside the best partners.

The Opportunity

This role sits within our commercial business and has been created due to an internal promotion.

Your role is to devise and execute commercial strategies and programs by leading, developing, executing, and analysing brand management efforts.

Your new position reports into the Specialties Commercial Co Lead and will work cross functionally with the medical and regional teams.

Hybrid Working

At Astellas we recognize that our employees enjoy having balance between their professional and home lives. We are proud of our hybrid approach which empowers you to have flexibility on whether to work from home or in the office.

Key Responsibilities

Ensure adherence to Medicines Australia code of conduct, legal requirements, and ethical standards.
Collaborate with Brand Team to achieve brand objectives, taking ownership of the marketing mix for specified customer segments.
Develop comprehensive market insights and Omni/Multichannel Customer Experience programs to achieve strategic brand objectives.
Engage with and foster relationships with key Healthcare Professionals, Healthcare Organizations and Patient Groups.

Essential Knowledge & Experience:

Experience working within the pharmaceutical brand management.
Demonstrate recent experience within Digital marketing.
Understanding and knowledge of Lost of Exclusivity (LOE) tactical planning
Involvement in content strategy innovation and operational marketing development

Preferred Experience

Advanced Degree in science, marketing and/or business
Knowledge of primary care prescription products and retail pharmacy

Education

Preferred bachelor’s degree in science, business or equivalent.

Additional Information

This is a full time, permanent position.
Position is based in Australia.
This position follows our hybrid working model. Role requires a blend of home and a minimum of 2 days per week in our Sydney office. Flexibility may be required in line with business need. Candidates must be located within a commutable distance of the office.

We are an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.

Astellas Pharma

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Brand Lead, Urology