ABOUT US
The Brand Marketing Executive plays a key role in supporting the execution of CREATE Fertility's marketing strategy across multiple brands including ABC IVF, Vitanova, and IVI UK. This position supports the Brand Marketing Manager in delivering engaging, patient-focused content across digital and offline channels.
ROLE PURPOSE
The role is responsible for producing high-quality marketing materials, managing social media content and calendars, coordinating patient events, and amplifying the brand voice throughout the patient journey. The ideal candidate is creative, detail-oriented, and passionate about helping people access fertility care.
DUTIES and OBJECTIVES
Key Responsibilities:
- Develop and maintain compelling content for websites, email campaigns, brochures, videos, blogs and other marketing channels
- Manage and grow the brand presence across social media platforms, including content planning, creation and scheduling
- Collaborate with clinics and support teams to ensure consistent brand messaging across the entire patient journey
- Create, manage and nurture relationships with previous patients to develop a network of brand ambassadors for use in testimonials, case studies, videos and PR campaigns
- Plan and support virtual and in-person patient events, ensuring a high-quality and on-brand experience
- Monitor and report on ratings and reviews platforms, responding where appropriate and using feedback to guide improvements
- Track competitor activity and provide insights to maintain a strong and differentiated market position
- Ensure all creative output adheres to brand guidelines and tone of voice
Performance Objectives:
- Maintain a consistent and engaging posting schedule across all social media channels
- Deliver a minimum of two patient case studies or testimonials per quarter
- Achieve strong engagement metrics for email campaigns (e.g. open/click-through rates)
- Support monthly updates to website content with accuracy and creativity
- Help plan and execute a minimum of four virtual or live events per year
Collaboration and Communication:
- Work closely with internal stakeholders including the clinical, operations, and digital teams
- Attend regular brand and campaign planning meetings
- Liaise with external agencies (e.g., designers, videographers) when required
Continuous Improvement:
- Stay up to date with digital and social media trends
- Proactively suggest new ideas and content formats to improve engagement and reach
KEY RESULTS/ KPIs
- Social media engagement and follower growth across platforms
- Website content freshness and accuracy (quarterly review)
- Volume and quality of patient testimonials collected and published
- Email open rates and click-through rates above industry benchmarks
- Successful delivery of events measured by attendance and post-event feedback
QUALIFICATIONS
Minimum Requirements:
- Education: Degree in Marketing, Business, Communications, English or a related field (or equivalent experience)
- Experience: Minimum 2 years in a marketing role, ideally in a content-focused or brand communications role
Technical Skills:
- Strong written communication and proofreading skills
- Proficiency with social media management platforms (e.g. Hootsuite, Meta Business Suite)
- Experience with email marketing platforms (e.g. Mailchimp or similar)
Soft Skills:
- Highly organised and able to manage multiple projects simultaneously
- Confident communicator who contributes ideas and takes initiative
- Strong attention to detail and sense of brand tone
Preferred Qualifications:
- Video editing and graphic design skills (e.g., Adobe Premiere, Canva, Photoshop)
- Experience working in healthcare, wellness, or other sensitive consumer sectors
- Understanding of SEO principles for web content
- Experience engaging patient or customer communities through storytelling or events
